CHLARIS
Flower Boutique
Creative Direction
Branding
Web Design
Floral Expression Designed wit Intention
Floral design is often reduced to decoration, beautiful, yet fleeting and interchangeable. Chlaris redefines this perception, positioning flowers not as accessories, but as expressions of intention and emotion. A boutique where each arrangement becomes a statement, crafted with precision, designed to resonate, and experienced beyond the moment.
Context
Within the floral market, aesthetics often take precedence over meaning, leading to visual sameness and limited differentiation.
Brands focus on appearance, but rarely on creating a deeper connection between the product and the user.
Challenge
How can floral design move beyond surface beauty to become more personal, expressive, and memorable?
The challenge was to elevate the category—transforming bouquets into meaningful compositions while maintaining refinement, clarity, and accessibility.
How can floral design move beyond surface beauty to become more personal, expressive, and memorable?
The challenge was to elevate the category—transforming bouquets into meaningful compositions while maintaining refinement, clarity, and accessibility.
Solution
A concept-driven identity built around Floral Expression as Experience, where each bouquet is treated as a curated composition balancing refinement, energy, and individuality.
The system combines elegant typography with a vibrant yet controlled palette to convey freshness and clarity, while compositions highlight the natural beauty of the flowers. Extending into digital, the experience introduces interactivity—allowing users to create bespoke arrangements within a cohesive visual framework, shifting the brand from product to participation.
A concept-driven identity built around Floral Expression as Experience, where each bouquet is treated as a curated composition balancing refinement, energy, and individuality.
The system combines elegant typography with a vibrant yet controlled palette to convey freshness and clarity, while compositions highlight the natural beauty of the flowers. Extending into digital, the experience introduces interactivity—allowing users to create bespoke arrangements within a cohesive visual framework, shifting the brand from product to participation.
About
Geneva · Working internationallyAlma Terrones ![]()
is a Brand Designer and Art Director based in Geneva. She builds brands, visual identities and the experiences that bring them to life, wherever people meet them.
is a Brand Designer and Art Director based in Geneva. She builds brands, visual identities and the experiences that bring them to life, wherever people meet them.Off-screen
Family, sport, long roads and high mountains.
Over more than a decade in London and Geneva, she has worked with sport, luxury and media brands, including European Football Clubs, Audemars Piguet, FIFA and the World Economic Forum, and in‑house at the Financial Times and Condé Nast’s VOGUE. She holds an MA in Communication Design from Central Saint Martins.
Alma is drawn to the moment a brand leaves the screen: the invitation in someone’s hand, the arch guests walk through, the box on the doorstep. She designs identities that hold up there, with a founder’s instinct for what actually needs to work.
Services
Art DirectionCreative DirectionBrand IdentityEvent & Brand ExperiencePackaging Design
Availability
Open to full-time and freelance roles
Contact
CV
Available on request
Contact
Collaborations & enquiriesiraldy.terrones@gmail.com
Based in Geneva · Working with clients in Switzerland, the UK and internationally