CYCLE
Design Fair
Creative Direction
Visual Identity
Branding
Design in Motion: Celebrating People, Culture, Dialogue, and Creativity
Design is not static, it evolves through people, dialogue, and cultural exchange. Yet many design fairs remain fixed, presenting work without creating true connection. Cycle reimagines the format as a living platform, where energy, creativity, and interaction are at the core. A system designed not just to showcase design, but to bring it into motion.
Context
Emerging designers often lack platforms that offer both visibility and meaningful engagement.
Traditional fairs focus on display rather than interaction, limiting their ability to foster community and ongoing dialogue.
Challenge
How can a design fair move beyond exhibition to become a dynamic platform for connection, creativity, and exchange?
The challenge was to create an identity that reflects constant evolution—while remaining coherent, recognizable, and scalable across touchpoints.
Solution
A concept-driven identity built around Design in Motion, where movement becomes the foundation of the system.
Bold typography and dynamic compositions create a flexible visual language that adapts to different formats and contexts. The identity is designed to evolve with its audience, supporting interaction, visibility, and collaboration across physical and digital environments.
From signage to collateral, every touchpoint reinforces the platform’s energy—transforming Cycle into a space where ideas connect, communities form, and creativity is continuously activated.
The vibrant and modern visual identity captures the fair's lively spirit, featuring four dynamic patterns that represent culture, people, dialogue, and design. Together, they create a visual language that celebrates creativity, fosters collaboration, and highlights the intersection of ideas shaping the future of design.
About
Geneva · Working internationallyAlma Terrones ![]()
is a Brand Designer and Art Director based in Geneva. She builds brands, visual identities and the experiences that bring them to life, wherever people meet them.
is a Brand Designer and Art Director based in Geneva. She builds brands, visual identities and the experiences that bring them to life, wherever people meet them.Off-screen
Family, sport, long roads and high mountains.
Over more than a decade in London and Geneva, she has worked with sport, luxury and media brands, including European Football Clubs, Audemars Piguet, FIFA and the World Economic Forum, and in‑house at the Financial Times and Condé Nast’s VOGUE. She holds an MA in Communication Design from Central Saint Martins.
Alma is drawn to the moment a brand leaves the screen: the invitation in someone’s hand, the arch guests walk through, the box on the doorstep. She designs identities that hold up there, with a founder’s instinct for what actually needs to work.
Services
Art DirectionCreative DirectionBrand IdentityEvent & Brand ExperiencePackaging Design
Availability
Open to full-time and freelance roles
Contact
CV
Available on request
Contact
Collaborations & enquiriesiraldy.terrones@gmail.com
Based in Geneva · Working with clients in Switzerland, the UK and internationally