Since its inception in 1994, Lunch with the FT has been synonymous with compelling conversations, featuring luminaries from Elon Musk to Toni Morrison, Hillary Clinton to Roger Federer. Our design goal was to create a sophisticated, cohesive aesthetic that reflects the Financial Times' distinctive brand, exudes elegance, and resonates with the cultural gravitas of its featured guests.

The visual identity for ‘Lunch with the FT’ embodies the spirit of summer with a design that is vibrant, fun, and elegantly elaborate. Drawing on floral inspiration, the aesthetic combines delicate botanical motifs with sophisticated typography, creating a sense of seasonal charm and timeless luxury. The use of lush, layered patterns and a warm, sunlit color palette reflects the inviting atmosphere of an exclusive lunch while echoing the rich and diverse conversations at its core.