https://alma-terrones.com Alma Terrones — Brand Designer & Art Director Fri, 09 Oct 2026 21:01:36 +0000 https://alma-terrones.com en https://alma-terrones.com/PACE Fri, 09 Oct 2026 21:01:36 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/PACE PACE+Skincare for active daysWhy does skincare always look like a spa, and never like a game?ProjectSelf-initiatedRoleBrand identity, Packaging, Campaign art direction, 3D product visuals<img width="2000" height="963" width_o="2000" height_o="963" data-src="https://freight.cargo.site/t/original/i/4d9373779276e4949685f78845377478e2244b024be187d33ee3108ec876db39/01_header_FULL.jpg" data-mid="253103288" border="0" src="https://freight.cargo.site/w/1000/i/4d9373779276e4949685f78845377478e2244b024be187d33ee3108ec876db39/01_header_FULL.jpg" />01The questionPeople who train keep their skincare in a gym bag, not on a marble shelf, yet the category still sells calm and spa codes. PACE+ is a concept for a range that speaks the language of sport: a cleanser, a deodorant and a moisturiser.<img width="2400" height="1000" width_o="2400" height_o="1000" data-src="https://freight.cargo.site/t/original/i/35d2a33d7e5c53a1d99b79815ca4697b776efd38e736955924764e1665002efc/02_ch1_FULL.jpg" data-mid="253103283" border="0" src="https://freight.cargo.site/w/1000/i/35d2a33d7e5c53a1d99b79815ca4697b776efd38e736955924764e1665002efc/02_ch1_FULL.jpg" />02The ideaSkin in the game. Behind the line sits a simple system: a colour for every game. Each product has its own colour: orange for the cleanser, cobalt for the deodorant, lime for the moisturiser. In the campaign, each colour is introduced through a sport. But the colours belong to an energy, not to one game, so the system can grow: the campaign already brings in two new sports. The oval around the wordmark becomes a frame for whichever athlete comes next.<img width="2400" height="800" width_o="2400" height_o="800" data-src="https://freight.cargo.site/t/original/i/a323d3238b83aa1b9196a94e40a4017fd3edcddc5c7dda95405112ae6f0dfd41/03_ch2_FULL.jpg" data-mid="253103284" border="0" src="https://freight.cargo.site/w/1000/i/a323d3238b83aa1b9196a94e40a4017fd3edcddc5c7dda95405112ae6f0dfd41/03_ch2_FULL.jpg" />03Art directionOne board sets the rules. Low-key light, with athletes cut out of the dark in black and white or deep, muted colour, so the brand colour is always the brightest thing in the frame. The symbol comes from the game itself: the curved seams of a basketball, a tennis ball and a volleyball, crossed with the lines of the court, became the oval that frames the wordmark and every athlete. The palette works on two levels: one colour per product on the shelf, one game per colour in the campaign.<img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0b9c077c84404f2102c24c9b880b30a904a90b4bbc725a3aba6ef240cdf25842/04_ch3_FULL_v2.jpg" data-mid="253103282" border="0" src="https://freight.cargo.site/w/1000/i/0b9c077c84404f2102c24c9b880b30a904a90b4bbc725a3aba6ef240cdf25842/04_ch3_FULL_v2.jpg" />04The productsThree bottles, three colours, one system, built to look as good in a locker room as in a shop.<img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/0e49f6090cfe01c9544e93346a9dc6f84c2a99f11ab72867326183c3115d3f6f/05_ch4_TALL-HALF.jpg" data-mid="253103285" border="0" src="https://freight.cargo.site/w/1000/i/0e49f6090cfe01c9544e93346a9dc6f84c2a99f11ab72867326183c3115d3f6f/05_ch4_TALL-HALF.jpg" /><img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/1df114a168c32d87ef25262e857e0efd0e91f681e5b38a24acceff955d2fcee3/06_ch4_TALL-HALF.jpg" data-mid="253103281" border="0" src="https://freight.cargo.site/w/1000/i/1df114a168c32d87ef25262e857e0efd0e91f681e5b38a24acceff955d2fcee3/06_ch4_TALL-HALF.jpg" />05The campaignThe posters prove the system can stretch: new sports, same colours, same frame. Short paired lines give the campaign its rhythm (Fierce skin / Stay fresh, Dare deeper / Go further, Far out / All in) from posters to billboards and light boxes.<img width="2400" height="1240" width_o="2400" height_o="1240" data-src="https://freight.cargo.site/t/original/i/bd3a98384e99bbf6cdf2ee1ee743f9788a19e7568b6fccc96a135b9a4ca68de3/07_ch5_FULL.jpg" data-mid="253103287" border="0" src="https://freight.cargo.site/w/1000/i/bd3a98384e99bbf6cdf2ee1ee743f9788a19e7568b6fccc96a135b9a4ca68de3/07_ch5_FULL.jpg" /><img width="2000" height="949" width_o="2000" height_o="949" data-src="https://freight.cargo.site/t/original/i/6bff197d5bfffcee369cacf3b42475ec2fcdc4b87f57678c500a1106c59c46f9/08_ch5_FULL.jpg" data-mid="253103280" border="0" src="https://freight.cargo.site/w/1000/i/6bff197d5bfffcee369cacf3b42475ec2fcdc4b87f57678c500a1106c59c46f9/08_ch5_FULL.jpg" />06Beyond the bottleMerchandise and stationery carry the same oval and colours, so the brand works off the shelf too.<img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/8875beeb6f847d5ce502c4c44256d541e3d2be427bbd3ef90b5fcf1daa3860a5/09_ch6_TALL-HALF.jpg" data-mid="253103286" border="0" src="https://freight.cargo.site/w/1000/i/8875beeb6f847d5ce502c4c44256d541e3d2be427bbd3ef90b5fcf1daa3860a5/09_ch6_TALL-HALF.jpg" /><img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/d84691dad35f5c31565942f88e47b1b0c40ed3ab3b9995de706e56e1b66b3528/10_ch6_TALL-HALF.jpg" data-mid="253103289" border="0" src="https://freight.cargo.site/w/1000/i/d84691dad35f5c31565942f88e47b1b0c40ed3ab3b9995de706e56e1b66b3528/10_ch6_TALL-HALF.jpg" />CreditsProjectSelf-initiatedConcept, identity, packaging and campaignAlma Terrones3D product rendersAlma TerronesAthlete photographyStock imageryMoodboard texturesCollected referencesNext projectPrismora https://alma-terrones.com/European-Football-Clubs Fri, 09 Oct 2026 20:56:33 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/European-Football-Clubs .rd-cube img{filter:brightness(1.16) contrast(.94)!important}.rd-cube,.rd-dinner-entrance{aspect-ratio:1.03!important;overflow:hidden}.rd-cube img,.rd-dinner-entrance img{width:100%!important;height:100%!important;aspect-ratio:1.03!important;object-fit:cover!important}.rd-cube img{object-position:50% 30%!important}.rd-dinner-entrance img{object-position:50% 50%!important}European Football Clubs33rd EFC General Assembly, CopenhagenMore than 900 clubs, one room, three days in Copenhagen.ProjectClient projectRoleCreative direction, Event identity, Digital and screen assets, Animated logo and jingle<img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/6ed54c8298143e0574da2feced53882f0e5ec91ab5ba8f89286263244ffd3f21/01_header_FULL.jpg" data-mid="253103236" border="0" src="https://freight.cargo.site/w/1000/i/6ed54c8298143e0574da2feced53882f0e5ec91ab5ba8f89286263244ffd3f21/01_header_FULL.jpg" />01The briefOnce a season, an association of more than 900 clubs, of every size, meets in the same room. The brief from European Football Clubs: a visual identity for the 33rd EFC General Assembly that feels official, rooted in its host city, and shared by every club, from the foyer to the plenary to the match at night.<img width="2576" height="1859" width_o="2576" height_o="1859" data-src="https://freight.cargo.site/t/original/i/63cb6d9b5ed7c2aea1e984c21441075181fe87936f1b8b1e2b6736afe9a2127c/02_ch1_FULL.jpg" data-mid="253103242" border="0" src="https://freight.cargo.site/w/1000/i/63cb6d9b5ed7c2aea1e984c21441075181fe87936f1b8b1e2b6736afe9a2127c/02_ch1_FULL.jpg" />02The ideaNo club above another. The identity drew on Janteloven, the Danish principle that no one stands above anyone else. In a room where a Champions League giant sits next to a club from a small league, the design gives every club the same stage. Copenhagen’s skyline runs as one continuous line, and every club passes under the same arch, carrying EFC’s line “The heart of football”. The colours shift from the plenary to the session rooms to the Invitational, yet each space clearly belongs to the same system, so for three days every club meets as an equal.<img width="2400" height="1467" width_o="2400" height_o="1467" data-src="https://freight.cargo.site/t/original/i/8a8b19c1c6f6214c98b313426823c827f91e22382c0c083d6aa7ef12c18ecc37/03_ch2_FULL.jpg" data-mid="253103237" border="0" src="https://freight.cargo.site/w/1000/i/8a8b19c1c6f6214c98b313426823c827f91e22382c0c083d6aa7ef12c18ecc37/03_ch2_FULL.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/21e64cf92259a2aa9515f3dbc50b29992bbfbd1e788b7cf3d111bff4ed267dd1/05_ch2_FULL.jpg" data-mid="253103243" border="0" src="https://freight.cargo.site/w/1000/i/21e64cf92259a2aa9515f3dbc50b29992bbfbd1e788b7cf3d111bff4ed267dd1/05_ch2_FULL.jpg" />03ArrivalGuests walk in through an arched gateway carrying the line, so the idea is the first thing they see and the backdrop to every photo that follows. Accreditation follows the same idea: every member club wears the same badge, and colour only marks the role. A venue map in the same system guides delegates across both levels, from registration to the pitch.<img width="2400" height="1408" width_o="2400" height_o="1408" data-src="https://freight.cargo.site/t/original/i/017ea550d417c7afb280bc9981bace783f9e447a7fbb4afa03784017e6458c02/06_ch3_FULL.jpg" data-mid="253103238" border="0" src="https://freight.cargo.site/w/1000/i/017ea550d417c7afb280bc9981bace783f9e447a7fbb4afa03784017e6458c02/06_ch3_FULL.jpg" /><img width="2400" height="1100" width_o="2400" height_o="1100" data-src="https://freight.cargo.site/t/original/i/b9a1b86d7e485756692ee3bf39ce76db9217ba93b84e7e108462f17c7067543c/07_ch3_FULL.jpg" data-mid="253103249" border="0" src="https://freight.cargo.site/w/1000/i/b9a1b86d7e485756692ee3bf39ce76db9217ba93b84e7e108462f17c7067543c/07_ch3_FULL.jpg" /><img width="2400" height="1274" width_o="2400" height_o="1274" data-src="https://freight.cargo.site/t/original/i/6db6806490ca6631017e680c93b2deb881b8621ef97f0c9dd99e1b85ada1abf8/EFC_Floorplan_web.jpg" data-mid="253103250" border="0" src="https://freight.cargo.site/w/1000/i/6db6806490ca6631017e680c93b2deb881b8621ef97f0c9dd99e1b85ada1abf8/EFC_Floorplan_web.jpg" />04The plenaryIn the plenary, the identity works at its largest scale. The Copenhagen skyline spans the full LED wall, and speaker and host graphics follow the same rules, so every keynote and panel reads as part of one assembly.<img width="2576" height="1718" width_o="2576" height_o="1718" data-src="https://freight.cargo.site/t/original/i/44559c3e2fc39a9fca30176b73792474292600d2237346ee76807626500769b0/08_ch4_FULL.jpg" data-mid="253103240" border="0" src="https://freight.cargo.site/w/1000/i/44559c3e2fc39a9fca30176b73792474292600d2237346ee76807626500769b0/08_ch4_FULL.jpg" /><img width="2576" height="1717" width_o="2576" height_o="1717" data-src="https://freight.cargo.site/t/original/i/60dc5af694d2fde8c283a957df8167224541b8dc089e73be866abc12217ad1f6/09_ch4_HALF.jpg" data-mid="253103239" border="0" src="https://freight.cargo.site/w/1000/i/60dc5af694d2fde8c283a957df8167224541b8dc089e73be866abc12217ad1f6/09_ch4_HALF.jpg" /><img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/be8bedd0bca97c4b366870d6e2eb2f2bd6253d7c4d247784f28e33d7e362cb3e/10_ch4_HALF.jpg" data-mid="253103241" border="0" src="https://freight.cargo.site/w/1000/i/be8bedd0bca97c4b366870d6e2eb2f2bd6253d7c4d247784f28e33d7e362cb3e/10_ch4_HALF.jpg" />05The InvitationalAt night, a pitch built inside the venue. The match carried the same creative direction, with digital assets made for it: pitch-side boards, player graphics and the live screen layouts. Alongside them, an animated EFC × EA SPORTS FC logo with its own jingle.<img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/836e44fdf99c869751077e247e7cd60d6fa5c5292cd76c7e443cf761857e3302/12_ch5_FULL.jpg" data-mid="253103246" border="0" src="https://freight.cargo.site/w/1000/i/836e44fdf99c869751077e247e7cd60d6fa5c5292cd76c7e443cf761857e3302/12_ch5_FULL.jpg" /><img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7a173f1d9783e70310e3a479df1f02c6814d731615336081ba01dfc8f745c78f/13_ch5_HALF.jpg" data-mid="253103245" border="0" src="https://freight.cargo.site/w/1000/i/7a173f1d9783e70310e3a479df1f02c6814d731615336081ba01dfc8f745c78f/13_ch5_HALF.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6fb3d1132d275e9009147027292bf4f03dee238b28a605c507db2d63f4ff46e8/EFC_Invitational_kit_photo.jpg" data-mid="253429954" border="0" src="https://freight.cargo.site/w/1000/i/6fb3d1132d275e9009147027292bf4f03dee238b28a605c507db2d63f4ff46e8/EFC_Invitational_kit_photo.jpg" />06The kitsTwo kits were designed for the match. The white kit carries the identity’s circles and blue-to-fuchsia gradient, the fuchsia kit turns them into a repeating pattern, and both wear EFC’s “The heart of football” across the chest.<img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3f0d55aad9fa3fd0419e53f37fba3d3c1f429cb5373c171b809b12214663638e/15_ch6_FULL.jpg" data-mid="253103247" border="0" src="https://freight.cargo.site/w/1000/i/3f0d55aad9fa3fd0419e53f37fba3d3c1f429cb5373c171b809b12214663638e/15_ch6_FULL.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/98a590f16cafde5ef663bfd7f6d07994e9b5cc7d281a723688f426593e64bc98/16_ch6_HALF.jpg" data-mid="253103244" border="0" src="https://freight.cargo.site/w/1000/i/98a590f16cafde5ef663bfd7f6d07994e9b5cc7d281a723688f426593e64bc98/16_ch6_HALF.jpg" /><img width="1592" height="2000" width_o="1592" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0cf0fb27d991cea66585106445671bbf5b46a6e3c576f7e1ef71f04ba32dab35/17_ch6_HALF.jpg" data-mid="253103248" border="0" src="https://freight.cargo.site/w/1000/i/0cf0fb27d991cea66585106445671bbf5b46a6e3c576f7e1ef71f04ba32dab35/17_ch6_HALF.jpg" />07The evening dinnerAn evening of unexpected performances, beginning before guests even stepped inside. Performers welcomed them outside the entrance, setting the tone for a dinner that unfolded through a series of surprises, with live acts and immersive visuals continuing throughout the evening.<img width="3651" height="5477" width_o="3651" height_o="5477" data-src="https://freight.cargo.site/t/original/i/6525a09beff5a6f10e33d2e71bbcd783f12ac0381375f48360e44adb565a0468/EFCGA26-tue-Dinner-003-DZ9_3994.jpg" data-mid="253696045" border="0" src="https://freight.cargo.site/w/1000/i/6525a09beff5a6f10e33d2e71bbcd783f12ac0381375f48360e44adb565a0468/EFCGA26-tue-Dinner-003-DZ9_3994.jpg" /><img width="3651" height="5477" width_o="3651" height_o="5477" data-src="https://freight.cargo.site/t/original/i/2b0d6997e903a6534a79f36f73750a9cd365dd15ce4c5137ff2ab087d3584279/EFCGA26-tue-Dinner-058-DZ9_4174.jpg" data-mid="253696046" border="0" src="https://freight.cargo.site/w/1000/i/2b0d6997e903a6534a79f36f73750a9cd365dd15ce4c5137ff2ab087d3584279/EFCGA26-tue-Dinner-058-DZ9_4174.jpg" /><img width="5477" height="3651" width_o="5477" height_o="3651" data-src="https://freight.cargo.site/t/original/i/6695011f1b6f9d27cc1443cabb4190578414b831fe788847afd4f7c1db9f0fa5/EFCGA26-tue-Dinner-083-DZ8_1721.jpg" data-mid="253696047" border="0" src="https://freight.cargo.site/w/1000/i/6695011f1b6f9d27cc1443cabb4190578414b831fe788847afd4f7c1db9f0fa5/EFCGA26-tue-Dinner-083-DZ8_1721.jpg" />CreditsClientEuropean Football ClubsCreative direction, identity and digital assetsAlma TerronesPhotographyOfficial event photography courtesy of European Football Clubs. Additional photos: Alma TerronesNext projectAudemars Piguet https://alma-terrones.com/YVES-SAINT-LAURENT-FT-Weekend Fri, 24 Jan 2025 12:29:29 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/YVES-SAINT-LAURENT-FT-Weekend YSL × FT WeekendPrivate receptionAn invitation people keep.ProjectClient projectRoleCreative direction, Art direction, Print production01The briefAn evening hosted by the Musée Yves Saint Laurent Paris and FT Weekend. Most invitations now arrive as an email and are forgotten by the next day; this one had to build anticipation before guests arrived.<img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/3a0749d3586525d2e242e343337550dae4aae1353631971a2945ac8268027f16/YSL25_Img_01.png" data-mid="253103359" border="0" src="https://freight.cargo.site/w/1000/i/3a0749d3586525d2e242e343337550dae4aae1353631971a2945ac8268027f16/YSL25_Img_01.png" /><img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/9b730b73b7c04446101e662938890b584a8134a2f33bbac9561ff2c5886995d0/YSL25_Img_04.png" data-mid="253103358" border="0" src="https://freight.cargo.site/w/1000/i/9b730b73b7c04446101e662938890b584a8134a2f33bbac9561ff2c5886995d0/YSL25_Img_04.png" />02The ideaThe invitation as prelude. Design it as the first moment of the evening, so the tone is set before the door opens. The fine diagonal lines take their cue from the house’s quilted leather.<img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ae2638b66ca4a876847fb5a145313f66a9342b1a30a7c2ad8b2ccab397d48893/YSL_FT_Invitation_Front.jpg" data-mid="253598417" border="0" src="https://freight.cargo.site/w/1000/i/ae2638b66ca4a876847fb5a145313f66a9342b1a30a7c2ad8b2ccab397d48893/YSL_FT_Invitation_Front.jpg" />03The objectMatte black stock with silver foil, a fine linear pattern and restrained typography, carried onto the envelopes.<img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5142af267ef06c22f1e9fe7a9897c30352e61b03e13d90a8298e29e52614158d/YSL25_Envelope_Vertical.png" data-mid="253103356" border="0" src="https://freight.cargo.site/w/1000/i/5142af267ef06c22f1e9fe7a9897c30352e61b03e13d90a8298e29e52614158d/YSL25_Envelope_Vertical.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/cef998a3776ef97fccaf407dd149c53aa1a9736d6980b82c7e5b2d6106feaaf2/YSL25_Envelope_Horizontal-copy.png" data-mid="253103357" border="0" src="https://freight.cargo.site/w/1000/i/cef998a3776ef97fccaf407dd149c53aa1a9736d6980b82c7e5b2d6106feaaf2/YSL25_Envelope_Horizontal-copy.png" />CreditsClientMusée Yves Saint Laurent Paris × FT WeekendCreative direction, art direction and print productionAlma TerronesIn-house atFinancial Times, LondonNext projectHotei https://alma-terrones.com/Audemars-Piguet Sun, 22 Mar 2026 19:31:23 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/Audemars-Piguet Audemars Piguet150th anniversary reception150 years of heritage, brought to life through design.ProjectClient projectRoleArt direction, Visual identity, Editorial design, Illustration<img width="2400" height="1598" width_o="2400" height_o="1598" data-src="https://freight.cargo.site/t/original/i/f983ce655f860174b0791438650372e485b56c55be654245ef45d827f838f321/01_header_FULL.jpg" data-mid="253103319" border="0" src="https://freight.cargo.site/w/1000/i/f983ce655f860174b0791438650372e485b56c55be654245ef45d827f838f321/01_header_FULL.jpg" />01The briefFor its 150th anniversary, Audemars Piguet set a global creative framework, the House of Wonders: a journey through chapters, from the origins in Le Brassus to a final gathering in the village square. For the Swiss celebration at Villars Palace, renamed AP Palace for the night, the task was to bring that framework to life in a single evening, for guests who already know the heritage.<img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4f762396597c3a2e263258d2aa16199a1f7d365581de07d92bba3d2ba0ff7c21/02_ch1_FULL.jpg" data-mid="253103311" border="0" src="https://freight.cargo.site/w/1000/i/4f762396597c3a2e263258d2aa16199a1f7d365581de07d92bba3d2ba0ff7c21/02_ch1_FULL.jpg" />02The ideaFour acts, one illustrated world. From the house’s chapters, the evening kept four: the House of Wonders, the Origins, the Vault and the Agora, each with its own scenography. The palace and the mountains around it were drawn as one illustrated world that runs through every piece that follows.<img width="2400" height="1176" width_o="2400" height_o="1176" data-src="https://freight.cargo.site/t/original/i/d1054142d3b4d4d64b9e213f21b8b749d0d8d550404267caf92652969918c87c/03_ch2_FULL.jpg" data-mid="253103307" border="0" src="https://freight.cargo.site/w/1000/i/d1054142d3b4d4d64b9e213f21b8b749d0d8d550404267caf92652969918c87c/03_ch2_FULL.jpg" />03The invitationThe first object of the night, and the first place the illustrated world appears: the palace and the mountains in rose-gold foil on deep navy card, under a silver moon cut into the edge.<img width="1650" height="2200" width_o="1650" height_o="2200" data-src="https://freight.cargo.site/t/original/i/33599cb7873ca05ea8a4b6358142cf3c1104ff2a2ef3695009a628d360fece35/04_ch3_TALL-HALF.jpg" data-mid="253103310" border="0" src="https://freight.cargo.site/w/1000/i/33599cb7873ca05ea8a4b6358142cf3c1104ff2a2ef3695009a628d360fece35/04_ch3_TALL-HALF.jpg" /><img width="1650" height="2200" width_o="1650" height_o="2200" data-src="https://freight.cargo.site/t/original/i/dcbf0785ec86d1f238f0678ab3dcdd931fc6c05677d93c72ce76a1a332813ab2/05_ch3_TALL-HALF.jpg" data-mid="253103316" border="0" src="https://freight.cargo.site/w/1000/i/dcbf0785ec86d1f238f0678ab3dcdd931fc6c05677d93c72ce76a1a332813ab2/05_ch3_TALL-HALF.jpg" />04The AP ChroniclesA newspaper for the night, telling the house’s story as front-page news, from 1875 to the anniversary, set out on wooden reading sticks like a grand hotel lobby.<img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/9bf47a044e8d87611791d3bb5ddaf753567e3660aa71942842590a46cc26f1a2/06_ch4_HALF.jpg" data-mid="253103315" border="0" src="https://freight.cargo.site/w/1000/i/9bf47a044e8d87611791d3bb5ddaf753567e3660aa71942842590a46cc26f1a2/06_ch4_HALF.jpg" /><img width="1400" height="934" width_o="1400" height_o="934" data-src="https://freight.cargo.site/t/original/i/267b66444b01840891126d302e9e8ba194d2c43f9a2a4e55063f5fd17f894f7b/07_ch4_HALF.jpg" data-mid="253103308" border="0" src="https://freight.cargo.site/w/1000/i/267b66444b01840891126d302e9e8ba194d2c43f9a2a4e55063f5fd17f894f7b/07_ch4_HALF.jpg" />05On the nightThe same world carries through every touchpoint: postcards, numbered cloakroom tickets, a menu in four chapters that follows the acts of the evening, the cocktail menu and wayfinding in rose gold on deep green, held together by one modular layout.<img width="5539" height="8308" width_o="5539" height_o="8308" data-src="https://freight.cargo.site/t/original/i/a064309ef1d15a315b4d226f3b76b99b22ddb0b5e44cc7b4fd26f43249c94d2c/PCB00024.jpg" data-mid="253734697" border="0" src="https://freight.cargo.site/w/1000/i/a064309ef1d15a315b4d226f3b76b99b22ddb0b5e44cc7b4fd26f43249c94d2c/PCB00024.jpg" /><img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c5520f99c0ad45bfd8a0230b158b03f413e8b00c0260cf7e66c52e4575f212b8/09_ch5_TALL-HALF.jpg" data-mid="253103313" border="0" src="https://freight.cargo.site/w/1000/i/c5520f99c0ad45bfd8a0230b158b03f413e8b00c0260cf7e66c52e4575f212b8/09_ch5_TALL-HALF.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/acbf32c8dfda44da85541146ae6454cf44580bb62013f4904e9936b3363b280f/10_ch5_FULL.jpg" data-mid="253103318" border="0" src="https://freight.cargo.site/w/1000/i/acbf32c8dfda44da85541146ae6454cf44580bb62013f4904e9936b3363b280f/10_ch5_FULL.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/821f4ddd2419a90079e2793ffbac012e25d4989ffa6ebd80ae34043654bed646/11_ch5_FULL.jpg" data-mid="253103320" border="0" src="https://freight.cargo.site/w/1000/i/821f4ddd2419a90079e2793ffbac012e25d4989ffa6ebd80ae34043654bed646/11_ch5_FULL.jpg" /><img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9a171beb1632cb67ac6c304d9471623d6ae621f0a2abd451c537d7075f2620c4/12_ch5_FULL.jpg" data-mid="253103317" border="0" src="https://freight.cargo.site/w/1000/i/9a171beb1632cb67ac6c304d9471623d6ae621f0a2abd451c537d7075f2620c4/12_ch5_FULL.jpg" />06Proposal: the boxThe house’s guidelines asked for an invitation shaped like the manufacture. This proposal turned it into a box that opens like a pair of doors, lined with engraved watch movements. As the lid lifts, the Le Brassus manufacture rises in paper; inside, a rose-gold crank waits, and turning it plays a melody, a tribute to 150 years of history. It stayed a proposal for budget reasons.<img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/0c6af343495de4d0660f01e0fef0b2eb464aa1c43f5cebabf98d8170c356c171/13_ch6_FULL.jpg" data-mid="253103309" border="0" src="https://freight.cargo.site/w/1000/i/0c6af343495de4d0660f01e0fef0b2eb464aa1c43f5cebabf98d8170c356c171/13_ch6_FULL.jpg" /><img width="2400" height="960" width_o="2400" height_o="960" data-src="https://freight.cargo.site/t/original/i/e085db14d739886dede5347f75657e31b59dc8b88f3b971f82d304ba4042a84c/14_ch6_FULL.jpg" data-mid="253103306" border="0" src="https://freight.cargo.site/w/1000/i/e085db14d739886dede5347f75657e31b59dc8b88f3b971f82d304ba4042a84c/14_ch6_FULL.jpg" /><img width="2400" height="1080" width_o="2400" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0277098c934c9636a7f51c5595df42236523b5d441c26405102b77b41e885bca/15_ending_FULL.jpg" data-mid="253103312" border="0" src="https://freight.cargo.site/w/1000/i/0277098c934c9636a7f51c5595df42236523b5d441c26405102b77b41e885bca/15_ending_FULL.jpg" />CreditsClientAudemars PiguetArt direction, identity, editorial and illustrationAlma TerronesScenography and spatial design directionDavid GillesAgencyPublicisLive, GenevaNext projectAkisa https://alma-terrones.com/FT-Make-The-Right-Connections Fri, 24 Jan 2025 16:24:45 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/FT-Make-The-Right-Connections Financial TimesGlobal brand campaignVenice and the Thames have more in common than you think.ProjectClient projectRoleConcept, Campaign design, Digital design<img width="5000" height="2911" width_o="5000" height_o="2911" data-src="https://freight.cargo.site/t/original/i/0ad99531764a07f45378e3513ec48c24c11d77dd13b1b961d277d05c450bf96a/2722-2.2.png" data-mid="253103373" border="0" src="https://freight.cargo.site/w/1000/i/0ad99531764a07f45378e3513ec48c24c11d77dd13b1b961d277d05c450bf96a/2722-2.2.png" />01The briefIn 2016 the Financial Times relaunched its global brand. In a crowded news market, it needed to show what sets it apart: going beyond the headline to explain how one event affects another. It was also the first time the FT put its journalism at the centre of its marketing, to widen its reach, deepen engagement and grow paying readers.<img width="2000" height="937" width_o="2000" height_o="937" data-src="https://freight.cargo.site/t/original/i/e08579767e2a02d9f8c577e5806dcbb1bb6a0b7c7a34b6f5a4cdac38a97d6970/ocean_canary_wharf.png" data-mid="253103375" border="0" src="https://freight.cargo.site/w/1000/i/e08579767e2a02d9f8c577e5806dcbb1bb6a0b7c7a34b6f5a4cdac38a97d6970/ocean_canary_wharf.png" />02The ideaMake the right connections. Each execution pairs two unlikely subjects to reveal the cause and effect between them: changing Chinese diets and the Australian land market, virtual reality and global tourism, a Chinese property slowdown and Bordeaux wine, post-Brexit Britain as the Venice of the 21st century.<img width="5000" height="2478" width_o="5000" height_o="2478" data-src="https://freight.cargo.site/t/original/i/62ef20a08c3f1481e60bbe70ed09e2256be96dc9177de38283c612151238f97f/9262-FTM-Chopsticks-brand-visual_1900x950.2.png" data-mid="253103370" border="0" src="https://freight.cargo.site/w/1000/i/62ef20a08c3f1481e60bbe70ed09e2256be96dc9177de38283c612151238f97f/9262-FTM-Chopsticks-brand-visual_1900x950.2.png" /><img width="3992" height="2031" width_o="3992" height_o="2031" data-src="https://freight.cargo.site/t/original/i/b5de45f7e7970db49f41571e7fba13c3ee7a7d05fbfe99d09b38d34e7a9d00ce/Man-vs-Lion.png" data-mid="253103372" border="0" src="https://freight.cargo.site/w/1000/i/b5de45f7e7970db49f41571e7fba13c3ee7a7d05fbfe99d09b38d34e7a9d00ce/Man-vs-Lion.png" />03The campaignOne integrated system ran across brand, B2C, B2B and retail, in social, search, display, print and outdoor, in the UK, the US and Asia. Every execution led to a brand hub on FT.com and to the journalism behind it.Read the FT announcement ↗<img width="2159" height="2758" width_o="2159" height_o="2758" data-src="https://freight.cargo.site/t/original/i/19cf95c5c1c65bac52994fb124178809cb7341e04f4fb552e6619fb7e04a3520/2592.png" data-mid="253103371" border="0" src="https://freight.cargo.site/w/1000/i/19cf95c5c1c65bac52994fb124178809cb7341e04f4fb552e6619fb7e04a3520/2592.png" /><img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5c8c8e86f819a1f945217481cfbf4e72508bd8c3408a4b9c2faf40c0e7171686/shutterstock_639039430.2.png" data-mid="253103374" border="0" src="https://freight.cargo.site/w/1000/i/5c8c8e86f819a1f945217481cfbf4e72508bd8c3408a4b9c2faf40c0e7171686/shutterstock_639039430.2.png" />CreditsClientFinancial TimesCampaign design and digital designAlma TerronesCreative conceptadam&amp;eveDDB, in collaboration with the FT’s in-house creative director, head of design and Alma TerronesIn-house atFinancial Times, LondonNext projectPACE+ https://alma-terrones.com/Prismora-Architecture-Design Wed, 21 May 2025 19:56:00 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/Prismora-Architecture-Design PrismoraArchitecture and design studioAn architecture studio’s identity, built like one of its buildings.ProjectClient projectRoleCreative direction, Visual identity, Branding<img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/86e72658cf3538c2aab6f135a1673311e81a82f65bb65cf97a1369239bf037b2/Prismora_25_Deck_26_web.jpg" data-mid="253103377" border="0" src="https://freight.cargo.site/w/1000/i/86e72658cf3538c2aab6f135a1673311e81a82f65bb65cf97a1369239bf037b2/Prismora_25_Deck_26_web.jpg" />01The briefArchitecture branding tends to look alike. Prismora wanted an identity that reflects how its architects think, without falling back on generic corporate codes.<img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/776781ce867ae46328abf546c32b3bb1bbaa190886409b2d9e58af0607a1de53/Prismora_25_Deck.32.png" data-mid="253103385" border="0" src="https://freight.cargo.site/w/1000/i/776781ce867ae46328abf546c32b3bb1bbaa190886409b2d9e58af0607a1de53/Prismora_25_Deck.32.png" />02The ideaStructure as identity: a strict grid, angled planes taken from the studio’s work and a single blue.<img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/51f465b9a158aa0a767a630caab37e6a7ff7a96f366a638b971fa76372eda697/Prismora_25_Deck10.png" data-mid="253103384" border="0" src="https://freight.cargo.site/w/1000/i/51f465b9a158aa0a767a630caab37e6a7ff7a96f366a638b971fa76372eda697/Prismora_25_Deck10.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1f5a2bb9c8a43173286138d06dfa8e66bfb6e70c36f7defe4c9628abc89ec2fe/Prismora_25_Deck5.png" data-mid="253103379" border="0" src="https://freight.cargo.site/w/1000/i/1f5a2bb9c8a43173286138d06dfa8e66bfb6e70c36f7defe4c9628abc89ec2fe/Prismora_25_Deck5.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/984d53593e6fbe8123967bb8a2a5b63ef8898aa2a4cfb442d8f4fdaceda65193/Prismora_25_Deck4.png" data-mid="253103382" border="0" src="https://freight.cargo.site/w/1000/i/984d53593e6fbe8123967bb8a2a5b63ef8898aa2a4cfb442d8f4fdaceda65193/Prismora_25_Deck4.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/243ad57541786202371e75c4d50a5e5036ba8039fed542666a3bffa08cb67ee8/Prismora_25_Deck16.png" data-mid="253103381" border="0" src="https://freight.cargo.site/w/1000/i/243ad57541786202371e75c4d50a5e5036ba8039fed542666a3bffa08cb67ee8/Prismora_25_Deck16.png" />03The systemIt scales from posters and editorial layouts to signage, presentations and technical documents.<img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4bae86d18dd58c32bb59ce9ced405f81982f652a137c03aeddd54fc7b47f1205/Prismora_25_Deck7.png" data-mid="253103376" border="0" src="https://freight.cargo.site/w/1000/i/4bae86d18dd58c32bb59ce9ced405f81982f652a137c03aeddd54fc7b47f1205/Prismora_25_Deck7.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b3938a20c54d729cba781eed24d44e4f442a2b76482bd4b6ab30c448077afc89/Prismora_25_Deck25.png" data-mid="253103386" border="0" src="https://freight.cargo.site/w/1000/i/b3938a20c54d729cba781eed24d44e4f442a2b76482bd4b6ab30c448077afc89/Prismora_25_Deck25.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/690d2070cf81bc5b55758999975957400be5fa50bc992847a1b3c5c94fd88a26/Prismora_25_Deck20.png" data-mid="253103378" border="0" src="https://freight.cargo.site/w/1000/i/690d2070cf81bc5b55758999975957400be5fa50bc992847a1b3c5c94fd88a26/Prismora_25_Deck20.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0ebe87a199378aaf22e9ac4a0b1e83f2fa74fa90769b14d78a348e5a802618bc/Prismora_25_Deck23.png" data-mid="253103387" border="0" src="https://freight.cargo.site/w/1000/i/0ebe87a199378aaf22e9ac4a0b1e83f2fa74fa90769b14d78a348e5a802618bc/Prismora_25_Deck23.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/27f5511042b4b46efd494fbd8c31728db8afd05389c7e40ca529249b6bfb70e7/Prismora_25_Deck22.png" data-mid="253103380" border="0" src="https://freight.cargo.site/w/1000/i/27f5511042b4b46efd494fbd8c31728db8afd05389c7e40ca529249b6bfb70e7/Prismora_25_Deck22.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0667b4610e04143b05e5df4d0f3a561f5af2281cd3efd95737883ad62a0ae827/Prismora_25_Deck15.png" data-mid="253103388" border="0" src="https://freight.cargo.site/w/1000/i/0667b4610e04143b05e5df4d0f3a561f5af2281cd3efd95737883ad62a0ae827/Prismora_25_Deck15.png" /><img width="3000" height="2063" width_o="3000" height_o="2063" data-src="https://freight.cargo.site/t/original/i/17136d1abc6f5ba918c65a01fa9070b2d6c2868ade0dcad3457b1e465c23063d/Book-01-Standard-Mockup.png" data-mid="253103383" border="0" src="https://freight.cargo.site/w/1000/i/17136d1abc6f5ba918c65a01fa9070b2d6c2868ade0dcad3457b1e465c23063d/Book-01-Standard-Mockup.png" />CreditsClientPrismoraCreative direction, identity and brandingAlma TerronesNext projectEuropean Football Clubs https://alma-terrones.com/Plately-Eat-Fresh Wed, 06 May 2026 13:07:37 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/Plately-Eat-Fresh PlatelyMeal kit serviceWhere convenience meets taste.ProjectBrand identityRoleCreative direction, Visual identity, Branding<img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ac15503c40b7fc38156a55f48cf7e93c72ef9219990415dee6e9181911b53124/Plately_Hero-Image.png" data-mid="247940451" border="0" src="https://freight.cargo.site/w/1000/i/ac15503c40b7fc38156a55f48cf7e93c72ef9219990415dee6e9181911b53124/Plately_Hero-Image.png" />01The briefPlately was created to make everyday cooking feel more enjoyable, social, and inspiring. Centered around discovery and shared experiences, the brand encourages people to explore new flavors and reconnect through food without sacrificing convenience.Plately is a weekly meal subscription service designed for people who value quality food but lack the time to consistently plan, shop, and cook throughout the week. The brand targets a younger audience that appreciates fresh ingredients, cares about taste, and enjoys discovering new flavors and recipes without sacrificing convenience.<img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8172fd0398f5e48c0922263b93fe39975e2828564285d0e4872fa04a95e126d1/Plately_Box.png" data-mid="247940405" border="0" src="https://freight.cargo.site/w/1000/i/8172fd0398f5e48c0922263b93fe39975e2828564285d0e4872fa04a95e126d1/Plately_Box.png" />02The ideaAs meal-kit services continue to grow, many brands within the category have become visually interchangeable, relying on generic wellness aesthetics, overly functional packaging, and predictable food photography. The challenge was to create a visual identity that could stand out while balancing convenience with a more elevated culinary experience.The brand needed to feel fresh without becoming overly organic, premium without feeling exclusive, and playful while maintaining clarity and sophistication. Plately’s identity was built around bold typographic scale, expressive composition, and ingredient-led imagery to create a brand that feels vibrant, modern, and approachable.<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0143fa0267151056ed5fae0672c95b179fb50436e3f705682c3b14f27636e0f3/Plately_Recipe-Cards.png" data-mid="247940416" border="0" src="https://freight.cargo.site/w/1000/i/0143fa0267151056ed5fae0672c95b179fb50436e3f705682c3b14f27636e0f3/Plately_Recipe-Cards.png" />03The packagingDesigned as an extension of the brand experience, Plately’s packaging combines bold typography with a functional and modular system that feels both practical and visually engaging. Each delivery box includes curated ingredients alongside illustrated recipe cards designed to guide users through the cooking process in a simple and approachable way.<img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/5aec165a21b4b46941b2c2d98a9fee178996936f28f7f586ead9de5bff2b5853/Plately_Artwork5.png" data-mid="247940460" border="0" src="https://freight.cargo.site/w/1000/i/5aec165a21b4b46941b2c2d98a9fee178996936f28f7f586ead9de5bff2b5853/Plately_Artwork5.png" /><img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/de63b3c7db18a1222fe1d600dc86b55ca1db7d561e938b5417c43a8f89b8bf00/Plately_Artwork13.png" data-mid="247940459" border="0" src="https://freight.cargo.site/w/1000/i/de63b3c7db18a1222fe1d600dc86b55ca1db7d561e938b5417c43a8f89b8bf00/Plately_Artwork13.png" />04Beyond the boxThe same wordmark, colours and ingredient-led imagery carry through motion, social and print applications, keeping the identity recognisable across formats.<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b16fc004618f777a5b383673885dcb77fa74d394ebc767dced54e598c0f57150/Plately_Tote-Bag.png" data-mid="247941306" border="0" src="https://freight.cargo.site/w/1000/i/b16fc004618f777a5b383673885dcb77fa74d394ebc767dced54e598c0f57150/Plately_Tote-Bag.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/19d6425395c39ae93ab65af667d0ea659641ec16390b0b0cd503013a439a1e19/Plately_Stamps.png" data-mid="247940417" border="0" src="https://freight.cargo.site/w/1000/i/19d6425395c39ae93ab65af667d0ea659641ec16390b0b0cd503013a439a1e19/Plately_Stamps.png" /><img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/4a05f0eb6f49cc5b27bf3b37382c076bedb5ae670ef4fa1f93f549e7538822d6/Plately_Artwork10.png" data-mid="247940458" border="0" src="https://freight.cargo.site/w/1000/i/4a05f0eb6f49cc5b27bf3b37382c076bedb5ae670ef4fa1f93f549e7538822d6/Plately_Artwork10.png" /><img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/7f28e3801f4c01f53b158415cfbd5b0565bfda52e4b86fd02842b32ed44ca7c8/Plately_Artwork11.gif" data-mid="247940479" border="0" src="https://freight.cargo.site/w/1000/i/7f28e3801f4c01f53b158415cfbd5b0565bfda52e4b86fd02842b32ed44ca7c8/Plately_Artwork11.gif" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/08d098213989ce06226ec160fd609a43e835188be78d2dacbdc5ff7f0b7f631c/Plately_Business-Cards.png" data-mid="247940406" border="0" src="https://freight.cargo.site/w/1000/i/08d098213989ce06226ec160fd609a43e835188be78d2dacbdc5ff7f0b7f631c/Plately_Business-Cards.png" />CreditsClientPlatelyCreative direction, visual identity and brandingAlma TerronesNext projectEuropean Football Clubs https://alma-terrones.com/AKISA-Mezcal-Artesanal Thu, 17 Jun 2021 13:38:00 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/AKISA-Mezcal-Artesanal AkisaArtisanal mezcalA mezcal that refuses to choose between the village and the city.ProjectClient projectRoleCreative direction, Packaging, Branding, Web design<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3594ab12c72d616ac2e611a154acc1dae199c2aeda9cae9816708c51c3bbfb08/AKISA_Bottles_4A.jpg" data-mid="253103332" border="0" src="https://freight.cargo.site/w/1000/i/3594ab12c72d616ac2e611a154acc1dae199c2aeda9cae9816708c51c3bbfb08/AKISA_Bottles_4A.jpg" />01The briefPremium mezcal brands usually pick a side: rustic heritage or polished modernity. Akisa wanted both, without compromise.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2733c7675c3f9b1b1167b203201bb6ed3273bbf4f299fb4b5b0f16146a7421d1/AKISA_Cover.jpg" data-mid="253103334" border="0" src="https://freight.cargo.site/w/1000/i/2733c7675c3f9b1b1167b203201bb6ed3273bbf4f299fb4b5b0f16146a7421d1/AKISA_Cover.jpg" />02The ideaBalance through duality. Each label pairs an engraved animal illustration with clean modern typography and a single colour per expression.<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bccac0dd070b1785a1f5516a2acd272fcc464a4a9eede4b48aa7e5a2b950e8e4/AKISA_Bottles_Front.jpg" data-mid="253103335" border="0" src="https://freight.cargo.site/w/1000/i/bccac0dd070b1785a1f5516a2acd272fcc464a4a9eede4b48aa7e5a2b950e8e4/AKISA_Bottles_Front.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0d6fcd7e3598f69a6b211d3bb73e698db30e163dcff916fa6d2711f12e6bbf1a/AKISA26_Deck4.png" data-mid="253103343" border="0" src="https://freight.cargo.site/w/1000/i/0d6fcd7e3598f69a6b211d3bb73e698db30e163dcff916fa6d2711f12e6bbf1a/AKISA26_Deck4.png" /><img width="16000" height="9000" width_o="16000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/f2927d3193a163de5b2084c2d2c961430f0269725757e1950ad0d92047766e74/Asika_Bottle_Espadin.png" data-mid="253103337" border="0" src="https://freight.cargo.site/w/1000/i/f2927d3193a163de5b2084c2d2c961430f0269725757e1950ad0d92047766e74/Asika_Bottle_Espadin.png" />03The detailsWoven patterns on the neck and cork nod to the craft, and the same system carries through to the website and brand book.<img width="3840" height="535" width_o="3840" height_o="535" data-src="https://freight.cargo.site/t/original/i/024b1d4af97e8f6361a552402cd7753448a88dc04a2ab4670e6551e2d72f54a7/AKISA_Image_Stripe_Orange.jpg" data-mid="253103340" border="0" src="https://freight.cargo.site/w/1000/i/024b1d4af97e8f6361a552402cd7753448a88dc04a2ab4670e6551e2d72f54a7/AKISA_Image_Stripe_Orange.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/141c163062a0e85c1eb18319a796715ed075dbe6d2794e0aee7c45b1d3e6c9d0/AKISA_Image_E3.jpg" data-mid="253103342" border="0" src="https://freight.cargo.site/w/1000/i/141c163062a0e85c1eb18319a796715ed075dbe6d2794e0aee7c45b1d3e6c9d0/AKISA_Image_E3.jpg" /><img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/70b674c36e7bfd17131ae6426c6855398301f10acaafbe21932af7f598d2c01b/AKISA_3-Cards_02.jpg" data-mid="253103336" border="0" src="https://freight.cargo.site/w/1000/i/70b674c36e7bfd17131ae6426c6855398301f10acaafbe21932af7f598d2c01b/AKISA_3-Cards_02.jpg" /><img width="5000" height="3250" width_o="5000" height_o="3250" data-src="https://freight.cargo.site/t/original/i/ff77d1fc7a29f3f9fdc116cdaf0357afe2d6382a400a699e4e23a166a05c29db/AKISA_BC_A.jpg" data-mid="253103338" border="0" src="https://freight.cargo.site/w/1000/i/ff77d1fc7a29f3f9fdc116cdaf0357afe2d6382a400a699e4e23a166a05c29db/AKISA_BC_A.jpg" /><img width="4796" height="3230" width_o="4796" height_o="3230" data-src="https://freight.cargo.site/t/original/i/e0f74e509cff58006cc24ceb94d55b6366d04bc4b9044ac9ae00c0bc09972bd5/AKISA_BC_B.jpg" data-mid="253103333" border="0" src="https://freight.cargo.site/w/1000/i/e0f74e509cff58006cc24ceb94d55b6366d04bc4b9044ac9ae00c0bc09972bd5/AKISA_BC_B.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/daf5a4ee85811c0f202d95a1dc9bcb76d1e8bd09d38af1bad5bf1c008bb9efb0/AKISA26_Deck2.png" data-mid="253103341" border="0" src="https://freight.cargo.site/w/1000/i/daf5a4ee85811c0f202d95a1dc9bcb76d1e8bd09d38af1bad5bf1c008bb9efb0/AKISA26_Deck2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ad88a1ef5cf6f5ea92f3e6fc67f51682b6416214b0e79dce0654830734b990b/AKISA_iphone_comp.jpg" data-mid="253103344" border="0" src="https://freight.cargo.site/w/1000/i/4ad88a1ef5cf6f5ea92f3e6fc67f51682b6416214b0e79dce0654830734b990b/AKISA_iphone_comp.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1d610d0657af4b887d3dee21e71bc35c9883df3ec1897712d652443f318547ff/ALMA_RENDER4k_Clean_1.png" data-mid="253103339" border="0" src="https://freight.cargo.site/w/1000/i/1d610d0657af4b887d3dee21e71bc35c9883df3ec1897712d652443f318547ff/ALMA_RENDER4k_Clean_1.png" />CreditsClientAkisaCreative direction, branding, packaging and webAlma TerronesNext projectYSL × FT Weekend https://alma-terrones.com/HOTEI-Japanese-Cuisine Thu, 17 Jun 2021 13:38:00 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/HOTEI-Japanese-Cuisine HoteiJapanese restaurant, Mexico CityJapanese restraint, cut into every piece of a Mexico City restaurant.ProjectClient projectRoleCreative direction, Visual identity, Art direction, Web design<img width="12592" height="8910" width_o="12592" height_o="8910" data-src="https://freight.cargo.site/t/original/i/8f03af7ada5752ae35aa21b5d2321d129cbe2e652b6554c68858ff7ecacc6c59/Hotei_Menu_Comp-1.jpg" data-mid="253103363" border="0" src="https://freight.cargo.site/w/1000/i/8f03af7ada5752ae35aa21b5d2321d129cbe2e652b6554c68858ff7ecacc6c59/Hotei_Menu_Comp-1.jpg" />01The briefA Japanese restaurant in Mexico City, for diners who travel for food. The owner wanted a brand that felt sophisticated and premium, traditional and modern at once, and one that would be recognised by its image as much as by its name.<img width="6398" height="2500" width_o="6398" height_o="2500" data-src="https://freight.cargo.site/t/original/i/855e061dffebee302f098219062ed388f8848046d1071e9c716618b4f293b15a/Hotei_Sign_Image_2.jpg" data-mid="253103365" border="0" src="https://freight.cargo.site/w/1000/i/855e061dffebee302f098219062ed388f8848046d1071e9c716618b4f293b15a/Hotei_Sign_Image_2.jpg" />02The ideaShibui as a system. Shibui is the Japanese idea of quiet, unobtrusive beauty. It became three forms drawn like river pebbles, for connection, dynamism and balance, and they shape the wordmark, the patterns and the cut of every printed piece.<img width="8910" height="3936" width_o="8910" height_o="3936" data-src="https://freight.cargo.site/t/original/i/1dbfb78263bcbeb1cf4af90bbb6bc865707398287cdee76d8995e3ca033755b2/Hotei_Concept_Image.jpg" data-mid="253103361" border="0" src="https://freight.cargo.site/w/1000/i/1dbfb78263bcbeb1cf4af90bbb6bc865707398287cdee76d8995e3ca033755b2/Hotei_Concept_Image.jpg" />03The menusMenus and cocktail cards are die-cut into the pebble forms and edged in gold, in deep indigo and rust, so each one feels like an object on the table rather than a list.<img width="12592" height="8910" width_o="12592" height_o="8910" data-src="https://freight.cargo.site/t/original/i/4027f4bdb5bbc9d6166acfcaaa7d6ba490ea7a893bdc6d66bbff733543726c81/Hotei_Cocktails_Comp-1.jpg" data-mid="253103364" border="0" src="https://freight.cargo.site/w/1000/i/4027f4bdb5bbc9d6166acfcaaa7d6ba490ea7a893bdc6d66bbff733543726c81/Hotei_Cocktails_Comp-1.jpg" />04Print and stationeryBusiness cards, envelopes and branded chopsticks carry the same forms and a restrained gold wordmark.<img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2c7e8d8e056266cffd82f0ae4361f6eff98d9cafc16d8382636ad6241abf6cde/Hotei_BC_3.jpg" data-mid="253103360" border="0" src="https://freight.cargo.site/w/1000/i/2c7e8d8e056266cffd82f0ae4361f6eff98d9cafc16d8382636ad6241abf6cde/Hotei_BC_3.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a2e8e45172a785ad92d8360d0e4db8cdea4a00168ecccff8f01f87d015ad59f5/Hotei_Envelope.jpg" data-mid="253103362" border="0" src="https://freight.cargo.site/w/1000/i/a2e8e45172a785ad92d8360d0e4db8cdea4a00168ecccff8f01f87d015ad59f5/Hotei_Envelope.jpg" /><img width="1669" height="1216" width_o="1669" height_o="1216" data-src="https://freight.cargo.site/t/original/i/2f3d9b5788987c199438ffa1b1d782744109b3138634b41a55097a8eae377fd8/Hotei_Chopsticks_Branded.png" data-mid="253103367" border="0" src="https://freight.cargo.site/w/1000/i/2f3d9b5788987c199438ffa1b1d782744109b3138634b41a55097a8eae377fd8/Hotei_Chopsticks_Branded.png" /><img width="6000" height="5000" width_o="6000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/99190766a99dcdcb26c4f376e7898d680fd6652ce929c3f5d3179c2ca6b7232f/Hotei_Paper.jpg" data-mid="253103369" border="0" src="https://freight.cargo.site/w/1000/i/99190766a99dcdcb26c4f376e7898d680fd6652ce929c3f5d3179c2ca6b7232f/Hotei_Paper.jpg" />05DigitalThe website and social feed keep the same calm: generous space, controlled type and the food given room to breathe.<img width="1400" height="938" width_o="1400" height_o="938" data-src="https://freight.cargo.site/t/original/i/59908d2ca3f8d523ac6b6fa1aecba3e033499abd305112c42e458097a1fd0c67/7349d4114351417.603d86b87b07a_Com.gif" data-mid="253103368" border="0" src="https://freight.cargo.site/w/1000/i/59908d2ca3f8d523ac6b6fa1aecba3e033499abd305112c42e458097a1fd0c67/7349d4114351417.603d86b87b07a_Com.gif" /><img width="12688" height="6300" width_o="12688" height_o="6300" data-src="https://freight.cargo.site/t/original/i/fb0cfbe98094c1c6b19f28015dc7db1079bf75746a565506305489a67fe1eb10/Hotei_Social-Media.jpg" data-mid="253103366" border="0" src="https://freight.cargo.site/w/1000/i/fb0cfbe98094c1c6b19f28015dc7db1079bf75746a565506305489a67fe1eb10/Hotei_Social-Media.jpg" />CreditsClientHotei Japanese Cuisine, Mexico CityCreative direction, identity, art direction, web and graphic designAlma TerronesFood and drink photographyStock imageryNext projectFinancial Times https://alma-terrones.com/MARMI-For-Daring-Skin-Types Fri, 24 Jan 2025 15:53:04 +0000 Alma Terrones — Brand Designer & Art Director https://alma-terrones.com/MARMI-For-Daring-Skin-Types <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3d6e0bb50833f02de532beeec226bfe375fec727f2277c61902f57cf5a6e313/MARMI_Cover_1.jpg" data-mid="225461422" border="0" src="https://freight.cargo.site/w/1000/i/f3d6e0bb50833f02de532beeec226bfe375fec727f2277c61902f57cf5a6e313/MARMI_Cover_1.jpg" /> Marmi&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Skin Care Branding Creative Direction Visual IdentityTypography Packaging MARMI: For Daring Skin Types In a market driven by perfection, individuality is often diluted, replaced by uniform ideals and predictable codes. MARMI challenges this standard. Not by adding noise, but by redefining what beauty looks and feels like. A brand built to reflect diversity with clarity, speaking to all, without compromise. Insight Beauty brands often rely on aspiration over authenticity, creating distance rather than connection. The opportunity was to translate inclusivity into a tangible system—where clarity, balance, and expression coexist, and where every element reflects a more honest, contemporary vision of beauty. Concept Bold Simplicity A concept-driven visual language that balances minimalism with expressive intent—where restraint creates space for individuality, and messaging becomes a defining brand asset. Rather than over-designing, the system amplifies what matters: identity, diversity, and presence. Design System Logic The system is grounded in clean, precise typography that communicates clarity and confidence. Packaging becomes an extension of the brand’s values, combining sustainability with refined execution. A flexible visual framework allows the identity to evolve across product lines while maintaining coherence, ensuring consistency without limiting expression. <img width="3772" height="2163" width_o="3772" height_o="2163" data-src="https://freight.cargo.site/t/original/i/1785f486482806aab7dd11dc89cfe96be09824c7f18ede50156555aec2539bde/MARMI_Posters.jpg" data-mid="225461427" border="0" src="https://freight.cargo.site/w/1000/i/1785f486482806aab7dd11dc89cfe96be09824c7f18ede50156555aec2539bde/MARMI_Posters.jpg" /> <img width="3421" height="4790" width_o="3421" height_o="4790" data-src="https://freight.cargo.site/t/original/i/9fd3e62ff3b14179b77deaef1b5e961ea95f764f3e0eb167ca52ebf53a1f0479/MARMI_Bottle_A1_2.jpg" data-mid="225461412" border="0" src="https://freight.cargo.site/w/1000/i/9fd3e62ff3b14179b77deaef1b5e961ea95f764f3e0eb167ca52ebf53a1f0479/MARMI_Bottle_A1_2.jpg" /> <img width="3421" height="4790" width_o="3421" height_o="4790" data-src="https://freight.cargo.site/t/original/i/9d7518229dc9f887a3c4e9a10a3b63c0ac9760e1e4e7795e7b65a179e3f3f26a/MARMI_Bottle_B2_1.jpg" data-mid="225461413" border="0" src="https://freight.cargo.site/w/1000/i/9d7518229dc9f887a3c4e9a10a3b63c0ac9760e1e4e7795e7b65a179e3f3f26a/MARMI_Bottle_B2_1.jpg" /> <img width="5460" height="3642" width_o="5460" height_o="3642" data-src="https://freight.cargo.site/t/original/i/e791d2f4bf4266e22b38eafef04d6cca76d3f86c38eba29550c6fddf040e485f/MARMI_Box_A2_1.jpg" data-mid="225461415" border="0" src="https://freight.cargo.site/w/1000/i/e791d2f4bf4266e22b38eafef04d6cca76d3f86c38eba29550c6fddf040e485f/MARMI_Box_A2_1.jpg" /><img width="7706" height="5000" width_o="7706" height_o="5000" data-src="https://freight.cargo.site/t/original/i/d3d994c716a25dfd80e9fddc02b62667e90d2ac459b1781046ee95869274ec55/luxury-large-sliding-box-mockup-top-view.jpg" data-mid="225461410" border="0" src="https://freight.cargo.site/w/1000/i/d3d994c716a25dfd80e9fddc02b62667e90d2ac459b1781046ee95869274ec55/luxury-large-sliding-box-mockup-top-view.jpg" /><img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/fec6a6d996215ccfff8387fe5d27ec244eefe53437769d910b13b4281ab75e1c/MARMI_Collateral_A-copy.jpg" data-mid="225461420" border="0" src="https://freight.cargo.site/w/1000/i/fec6a6d996215ccfff8387fe5d27ec244eefe53437769d910b13b4281ab75e1c/MARMI_Collateral_A-copy.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/977914225da1a92163dfb69c52a55098c65c9153609d88c94e7e2b747d73c332/MARMI_Bsiness-Card.jpg" data-mid="225461417" border="0" src="https://freight.cargo.site/w/1000/i/977914225da1a92163dfb69c52a55098c65c9153609d88c94e7e2b747d73c332/MARMI_Bsiness-Card.jpg" /><img width="5760" height="3558" width_o="5760" height_o="3558" data-src="https://freight.cargo.site/t/original/i/4e9986f44628622d33fb9e8498d01056a1de544062f2282b4dd43696fa7ed40a/MARMI_Business-Card_B.jpg" data-mid="225461418" border="0" src="https://freight.cargo.site/w/1000/i/4e9986f44628622d33fb9e8498d01056a1de544062f2282b4dd43696fa7ed40a/MARMI_Business-Card_B.jpg" /><img width="3278" height="2460" width_o="3278" height_o="2460" data-src="https://freight.cargo.site/t/original/i/1fa002c9f0496eecb725322bc9a399342f156c3cce586d61ad1ae00e1f1d0cbb/MARMI_Business-Cards_3.jpg" data-mid="225461547" border="0" src="https://freight.cargo.site/w/1000/i/1fa002c9f0496eecb725322bc9a399342f156c3cce586d61ad1ae00e1f1d0cbb/MARMI_Business-Cards_3.jpg" /><img width="6000" height="4210" width_o="6000" height_o="4210" data-src="https://freight.cargo.site/t/original/i/33738fd21971c407658c091824c77236f877204c871bc8fcb39714b54c78c732/MARMI_Posters_X_Web.jpg" data-mid="225461426" border="0" src="https://freight.cargo.site/w/1000/i/33738fd21971c407658c091824c77236f877204c871bc8fcb39714b54c78c732/MARMI_Posters_X_Web.jpg" /><img width="4000" height="2680" width_o="4000" height_o="2680" data-src="https://freight.cargo.site/t/original/i/f354e70eed92168d11c4f5db92333528448c4806b8f474da9551d3fbdad8c557/MARMI_Stories_A.jpg" data-mid="225461428" border="0" src="https://freight.cargo.site/w/1000/i/f354e70eed92168d11c4f5db92333528448c4806b8f474da9551d3fbdad8c557/MARMI_Stories_A.jpg" />