https://alma-terrones.com Portfolio of Work Wed, 06 May 2026 13:07:37 +0000 https://alma-terrones.com en https://alma-terrones.com/YVES-SAINT-LAURENT-FT-Weekend Fri, 24 Jan 2025 12:29:29 +0000 Portfolio of Work https://alma-terrones.com/YVES-SAINT-LAURENT-FT-Weekend YSL &amp; FT Weekend &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Private Reception Creative DirectionArt Direction Print &amp; Production An Evening of Elegance: A Celebration of Fashion, Art, and Parisian Charm Invitations have become fleeting, reduced to emails and notifications, functional and easily forgotten. For the Yves Saint Laurent Museum and Financial Times Weekend, the challenge was to restore a sense of anticipation. To transform a simple touchpoint into an experience, an invitation not just to inform, but to intrigue, seduce, and set the tone before arrival. Insight To mark a collaborative event between Yves Saint Laurent and Financial Times Weekend, the invitation was designed as a key touchpoint, setting the tone for an evening at the intersection of fashion, culture, and editorial sophistication. Concept The Invitation as Prelude A physical object designed as the first chapter of the event—where material, light, and typography create atmosphere. Design System Logic The design system is built on material contrast, where matte black surfaces meet silver foil to create depth and refinement. Typography acts as a guiding structure, establishing hierarchy and clarity, while subtle patterns introduce rhythm and movement, bringing a sense of flow to the composition. <img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/3a0749d3586525d2e242e343337550dae4aae1353631971a2945ac8268027f16/YSL25_Img_01.png" data-mid="225453700" border="0" src="https://freight.cargo.site/w/1000/i/3a0749d3586525d2e242e343337550dae4aae1353631971a2945ac8268027f16/YSL25_Img_01.png" /> <img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/9b730b73b7c04446101e662938890b584a8134a2f33bbac9561ff2c5886995d0/YSL25_Img_04.png" data-mid="225454184" border="0" src="https://freight.cargo.site/w/1000/i/9b730b73b7c04446101e662938890b584a8134a2f33bbac9561ff2c5886995d0/YSL25_Img_04.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5142af267ef06c22f1e9fe7a9897c30352e61b03e13d90a8298e29e52614158d/YSL25_Envelope_Vertical.png" data-mid="225622658" border="0" src="https://freight.cargo.site/w/1000/i/5142af267ef06c22f1e9fe7a9897c30352e61b03e13d90a8298e29e52614158d/YSL25_Envelope_Vertical.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/cef998a3776ef97fccaf407dd149c53aa1a9736d6980b82c7e5b2d6106feaaf2/YSL25_Envelope_Horizontal-copy.png" data-mid="228222738" border="0" src="https://freight.cargo.site/w/1000/i/cef998a3776ef97fccaf407dd149c53aa1a9736d6980b82c7e5b2d6106feaaf2/YSL25_Envelope_Horizontal-copy.png" /> https://alma-terrones.com/Audemars-Piguet Sun, 22 Mar 2026 19:31:23 +0000 Portfolio of Work https://alma-terrones.com/Audemars-Piguet <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/006de2513d6603988ab8fb34c0b55736cb3634ad30b8105616ba00e3cf111fcb/AP150Y_250402FINAL_AO_Deck.001.png" data-mid="246344907" border="0" src="https://freight.cargo.site/w/1000/i/006de2513d6603988ab8fb34c0b55736cb3634ad30b8105616ba00e3cf111fcb/AP150Y_250402FINAL_AO_Deck.001.png" /> Audemars Piguet &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Private Reception Art DirectionVisual Identity Editorial Illustation Beyond an Anniversary, A Timeless Celebration In a culture of constant reinvention, heritage brands risk becoming static, celebrated for their past, yet disconnected from the present. For Audemars Piguet, the challenge was not to look back, but to move forward, to transform 150 years of craftsmanship into a living, evolving expression. More than an anniversary, the ambition was to create a system that honours legacy while projecting a forward-looking vision, where tradition, innovation, and community converge into a contemporary experience. Insight Heritage often becomes archival, relying on familiar visual codes that limit its relevance to contemporary audiences. The opportunity was to shift from preservation to progression—expressing legacy not as memory, but as motion, rhythm, and continuity. Concept Legacy in Motion A concept-led visual language that bridges past and future, reinterpreting craftsmanship through precision, rhythm, and contemporary expression. Villars Palace becomes the stage—transformed into the AP Palace—where place, character, and authenticity converge at the heart of the experience. Design System Logic The system is shaped through illustration as a narrative device, capturing the spirit of AP Palace and translating it into an immersive visual language rooted in both heritage and its surrounding landscape. Editorial compositions introduce rhythm and progression, guiding the experience as it unfolds across each touchpoint. A modular framework underpins the system, ensuring cohesion and adaptability—allowing the identity to scale seamlessly from invitation to event with clarity and precision. <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/226d1a5aca287909bad22c138f0705c436f40a503f4c5b69718feabe9ad6f148/PCB02889.jpg" data-mid="246346439" border="0" src="https://freight.cargo.site/w/1000/i/226d1a5aca287909bad22c138f0705c436f40a503f4c5b69718feabe9ad6f148/PCB02889.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ce43d0e70371d64a6e47ceb65def5f9a79d50bbcca8f83da124d236c30572eb1/R32_0070.png" data-mid="246346977" border="0" src="https://freight.cargo.site/w/1000/i/ce43d0e70371d64a6e47ceb65def5f9a79d50bbcca8f83da124d236c30572eb1/R32_0070.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2367e90aab17629bfcdcef3d72743887954ce33f18cd7e48d21f950aecfaae1c/AP_25_Invitation-Box.png" data-mid="246711340" border="0" src="https://freight.cargo.site/w/1000/i/2367e90aab17629bfcdcef3d72743887954ce33f18cd7e48d21f950aecfaae1c/AP_25_Invitation-Box.png" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/4b51b03c792db71f4adafaa45e57675cbe72b1aaac196cbea2e672168165bedb/PCB09995.jpg" data-mid="246346441" border="0" src="https://freight.cargo.site/w/1000/i/4b51b03c792db71f4adafaa45e57675cbe72b1aaac196cbea2e672168165bedb/PCB09995.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/e0c4ba519aff6af95da8b5fa9471983af38c8998f9a2de3dcbeb5e6ac859bc96/AP26_Poster.png" data-mid="246347232" border="0" src="https://freight.cargo.site/w/1000/i/e0c4ba519aff6af95da8b5fa9471983af38c8998f9a2de3dcbeb5e6ac859bc96/AP26_Poster.png" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/ed58873d09c05b6df735f0e5d0a7a5d60a4c7739b4c845c17f5efcd3006d7c3f/AP26_Postcard.png" data-mid="246347231" border="0" src="https://freight.cargo.site/w/1000/i/ed58873d09c05b6df735f0e5d0a7a5d60a4c7739b4c845c17f5efcd3006d7c3f/AP26_Postcard.png" /> <img width="3130" height="2075" width_o="3130" height_o="2075" data-src="https://freight.cargo.site/t/original/i/4d970b0d21cc22bac986cc04d1be7338ed60b26660f901d74a4c9f6c09a19ccb/000062540006.png" data-mid="246349084" border="0" src="https://freight.cargo.site/w/1000/i/4d970b0d21cc22bac986cc04d1be7338ed60b26660f901d74a4c9f6c09a19ccb/000062540006.png" /> <img width="3130" height="2075" width_o="3130" height_o="2075" data-src="https://freight.cargo.site/t/original/i/8268f70c233e058a4e5c2b9c45880a97565e29abc8093eb248f272c53cc4eb1d/000062540006.jpg" data-mid="246349082" border="0" src="https://freight.cargo.site/w/1000/i/8268f70c233e058a4e5c2b9c45880a97565e29abc8093eb248f272c53cc4eb1d/000062540006.jpg" /> <img width="7335" height="4882" width_o="7335" height_o="4882" data-src="https://freight.cargo.site/t/original/i/c0c5c60f32f52eefdc8cc977388e22adc8246b493f00b0d1fd4e4a07e0bfb381/L1120474.jpg" data-mid="246711346" border="0" src="https://freight.cargo.site/w/1000/i/c0c5c60f32f52eefdc8cc977388e22adc8246b493f00b0d1fd4e4a07e0bfb381/L1120474.jpg" /> https://alma-terrones.com/FT-Make-The-Right-Connections Fri, 24 Jan 2025 16:24:45 +0000 Portfolio of Work https://alma-terrones.com/FT-Make-The-Right-Connections <img width="5000" height="2911" width_o="5000" height_o="2911" data-src="https://freight.cargo.site/t/original/i/0ad99531764a07f45378e3513ec48c24c11d77dd13b1b961d277d05c450bf96a/2722-2.2.png" data-mid="225462150" border="0" src="https://freight.cargo.site/w/1000/i/0ad99531764a07f45378e3513ec48c24c11d77dd13b1b961d277d05c450bf96a/2722-2.2.png" /> Financial Times &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Brand Campaign Conceptual DesignBrand Campaign&nbsp; Digital Design Link Make the right connections Information is everywhere, but understanding is rare. Headlines inform, but rarely connect. For Financial Times, the ambition was to move beyond reporting and position the brand as a guide, helping readers navigate complexity with clarity and insight. A campaign designed not just to inform, but to reveal the bigger picture, where every story becomes part of a larger narrative. Context In an increasingly interconnected world, global events are complex, layered, and often fragmented across media channels. Most news platforms focus on immediacy, delivering isolated stories without connecting cause and effect—leaving audiences informed, but not empowered. Challenge How can the Financial Times differentiate itself in a saturated media landscape and reinforce its value beyond headlines? The challenge was to communicate its ability to connect information into meaningful insight, making complexity accessible, relevant, and actionable. Solution A concept-driven campaign built around Make the Right Connections, positioning the FT as a tool for understanding the world, not just observing it. Through bold, thought-provoking visuals and editorial storytelling, the campaign translates complex global topics—such as technological disruption, geopolitical shifts, and economic change—into clear, interconnected narratives. Each execution highlights relationships between events, revealing patterns and cause-and-effect dynamics. The result is a cohesive system that transforms information into insight—reinforcing the FT’s role as an essential guide for navigating a complex, fast-moving world. <img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/b11a2ac0b081256c12db2b05f22311be09e9e36404144a0a2c91d810c9e39a77/MRC_Square-Images.1.png" data-mid="225482511" border="0" src="https://freight.cargo.site/w/1000/i/b11a2ac0b081256c12db2b05f22311be09e9e36404144a0a2c91d810c9e39a77/MRC_Square-Images.1.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5c8c8e86f819a1f945217481cfbf4e72508bd8c3408a4b9c2faf40c0e7171686/shutterstock_639039430.2.png" data-mid="225482832" border="0" src="https://freight.cargo.site/w/1000/i/5c8c8e86f819a1f945217481cfbf4e72508bd8c3408a4b9c2faf40c0e7171686/shutterstock_639039430.2.png" /> The campaign spanned brand, B2C, B2B, and retail segments, using social, search, display, print, and outdoor channels across the UK, US, and Asia. It directed audiences to a brand hub on FT.com, highlighting how the FT enables confident interpretation of current events. This marks the first time the FT's marketing centers on its journalism, aiming to expand reach, boost engagement, and grow paid readership. <img width="5000" height="2478" width_o="5000" height_o="2478" data-src="https://freight.cargo.site/t/original/i/62ef20a08c3f1481e60bbe70ed09e2256be96dc9177de38283c612151238f97f/9262-FTM-Chopsticks-brand-visual_1900x950.2.png" data-mid="225482265" border="0" src="https://freight.cargo.site/w/1000/i/62ef20a08c3f1481e60bbe70ed09e2256be96dc9177de38283c612151238f97f/9262-FTM-Chopsticks-brand-visual_1900x950.2.png" /> <img width="3992" height="2031" width_o="3992" height_o="2031" data-src="https://freight.cargo.site/t/original/i/b5de45f7e7970db49f41571e7fba13c3ee7a7d05fbfe99d09b38d34e7a9d00ce/Man-vs-Lion.png" data-mid="225482238" border="0" src="https://freight.cargo.site/w/1000/i/b5de45f7e7970db49f41571e7fba13c3ee7a7d05fbfe99d09b38d34e7a9d00ce/Man-vs-Lion.png" /> <img width="640" height="352" width_o="640" height_o="352" data-src="https://freight.cargo.site/t/original/i/3e07f3fb4b6f7967d648244fbbace58a7f8656464521775c19761dc04ba6db10/China-vs-Bordeaux_640W-x-352H_Canary-Wharf.jpg" data-mid="225463554" border="0" src="https://freight.cargo.site/w/640/i/3e07f3fb4b6f7967d648244fbbace58a7f8656464521775c19761dc04ba6db10/China-vs-Bordeaux_640W-x-352H_Canary-Wharf.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/fc513c4e1b9e57fa3370d5ac409f4e71e405123248815d07eef3f1b85ddaaf40/Venice-vs-Thames_1280x720.jpg" data-mid="225463587" border="0" src="https://freight.cargo.site/w/1000/i/fc513c4e1b9e57fa3370d5ac409f4e71e405123248815d07eef3f1b85ddaaf40/Venice-vs-Thames_1280x720.jpg" /> https://alma-terrones.com/Prismora-Architecture-Design Wed, 21 May 2025 19:56:00 +0000 Portfolio of Work https://alma-terrones.com/Prismora-Architecture-Design /* GLOBAL */ html{ scroll-behavior:smooth; } body{ margin:0; padding:0; overflow-x:hidden; } /* FULL WIDTH MEDIA */ .image-gallery, .image-gallery img, img, video{ width:100% !important; max-width:100% !important; height:auto !important; display:block; } /* GRID */ [grid-row]{ width:100% !important; max-width:100% !important; } [grid-col]{ padding:0 !important; box-sizing:border-box; } /* PROJECT TEXT */ .project-wrapper{ padding:80px 40px; } .project-copy{ max-width:900px; } /* BUTTON */ .find-button{ display:inline-block; margin-top:32px; padding:14px 28px; border:1px solid #ffffff; background:#111111; color:#ffffff !important; text-decoration:none; font-size:12px; font-family:Helvetica, Arial, sans-serif; letter-spacing:0.08em; text-transform:uppercase; transition:all 0.3s ease; cursor:pointer; } .find-button:hover{ background:#80EEE5; color:#000000 !important; border-color:#80EEE5; transform:translateY(-2px); } /* HIDDEN CONTENT */ .project-details{ max-height:0; opacity:0; overflow:hidden; transition:all 0.6s ease; margin-top:0; } /* SHOW ON HOVER */ .hover-wrapper:hover .project-details{ max-height:4000px; opacity:1; margin-top:40px; } /* TYPOGRAPHY */ .project-details small{ line-height:1.7; } /* MOBILE */ @media (max-width:768px){ .project-wrapper{ padding:60px 24px; } } <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/776781ce867ae46328abf546c32b3bb1bbaa190886409b2d9e58af0607a1de53/Prismora_25_Deck.32.png" data-mid="233582993" border="0" src="https://freight.cargo.site/w/1000/i/776781ce867ae46328abf546c32b3bb1bbaa190886409b2d9e58af0607a1de53/Prismora_25_Deck.32.png" /> Prismora &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Architecture &amp; Design Firm Creative Direction Visual Identity Branding Turning Architectural Vision, into Visual Clarity In an architectural landscape saturated with sameness, innovation often fades into repetition. For Prismora, the challenge was not to add more, but to strip back, refining complexity into clarity. To express precision and vision through a language of structure, control, and intent, where every element is deliberate, and nothing is excessive. Find Out More Context Prismora is an architecture and design firm focused on creating spaces defined by precision, clarity, and intentionality. In an industry often saturated with visually repetitive identities, the challenge was to build a brand system that reflected architectural thinking without relying on conventional corporate aesthetics. The identity needed to communicate structure and sophistication while remaining contemporary, minimal, and highly adaptable across both physical and digital applications. Challenge The challenge was to create a visual identity capable of expressing technical expertise through restraint rather than complexity. The system needed to feel: * precise without becoming cold * minimal while maintaining presence * structured yet visually expressive The identity also needed to scale seamlessly across editorial layouts, signage, presentations, environmental graphics, and architectural documentation. Solution The visual identity was built around the concept of “Structure as Identity” — using grid systems, typographic hierarchy, and spatial balance as the foundation of the brand language. Minimal compositions, disciplined alignment, and restrained typography create a system that reflects Prismora’s architectural philosophy: deliberate, functional, and forward-looking. Rather than relying on decorative elements, the identity uses proportion, spacing, and composition to communicate clarity and control across every application. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/51f465b9a158aa0a767a630caab37e6a7ff7a96f366a638b971fa76372eda697/Prismora_25_Deck10.png" data-mid="233520269" border="0" src="https://freight.cargo.site/w/1000/i/51f465b9a158aa0a767a630caab37e6a7ff7a96f366a638b971fa76372eda697/Prismora_25_Deck10.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1f5a2bb9c8a43173286138d06dfa8e66bfb6e70c36f7defe4c9628abc89ec2fe/Prismora_25_Deck5.png" data-mid="233520274" border="0" src="https://freight.cargo.site/w/1000/i/1f5a2bb9c8a43173286138d06dfa8e66bfb6e70c36f7defe4c9628abc89ec2fe/Prismora_25_Deck5.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" 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data-src="https://freight.cargo.site/t/original/i/17136d1abc6f5ba918c65a01fa9070b2d6c2868ade0dcad3457b1e465c23063d/Book-01-Standard-Mockup.png" data-mid="233546923" border="0" src="https://freight.cargo.site/w/1000/i/17136d1abc6f5ba918c65a01fa9070b2d6c2868ade0dcad3457b1e465c23063d/Book-01-Standard-Mockup.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/690d2070cf81bc5b55758999975957400be5fa50bc992847a1b3c5c94fd88a26/Prismora_25_Deck20.png" data-mid="233520259" border="0" src="https://freight.cargo.site/w/1000/i/690d2070cf81bc5b55758999975957400be5fa50bc992847a1b3c5c94fd88a26/Prismora_25_Deck20.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/13bc9ff4cbe64e6ce98f0e32a57bea4ff95ac3b338d3d74107a1f88316b271f3/Prismora_25_Deck21.png" data-mid="233520258" border="0" src="https://freight.cargo.site/w/1000/i/13bc9ff4cbe64e6ce98f0e32a57bea4ff95ac3b338d3d74107a1f88316b271f3/Prismora_25_Deck21.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/27f5511042b4b46efd494fbd8c31728db8afd05389c7e40ca529249b6bfb70e7/Prismora_25_Deck22.png" data-mid="233520257" border="0" src="https://freight.cargo.site/w/1000/i/27f5511042b4b46efd494fbd8c31728db8afd05389c7e40ca529249b6bfb70e7/Prismora_25_Deck22.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0ebe87a199378aaf22e9ac4a0b1e83f2fa74fa90769b14d78a348e5a802618bc/Prismora_25_Deck23.png" data-mid="233520256" border="0" src="https://freight.cargo.site/w/1000/i/0ebe87a199378aaf22e9ac4a0b1e83f2fa74fa90769b14d78a348e5a802618bc/Prismora_25_Deck23.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0151242842cbd76d7d74a483cbd847f7e2ab05927ff8906ad79d00cb7298e3aa/Prismora_25_Deck24.png" data-mid="233520255" border="0" src="https://freight.cargo.site/w/1000/i/0151242842cbd76d7d74a483cbd847f7e2ab05927ff8906ad79d00cb7298e3aa/Prismora_25_Deck24.png" /> <img width="3000" height="1796" width_o="3000" height_o="1796" data-src="https://freight.cargo.site/t/original/i/344af776ac976150fa09ed57a9d5954e5cc155612a919df1ceddb88f2eb2d49b/2-Brand-Identity-Mockup.2.png" data-mid="233538357" border="0" src="https://freight.cargo.site/w/1000/i/344af776ac976150fa09ed57a9d5954e5cc155612a919df1ceddb88f2eb2d49b/2-Brand-Identity-Mockup.2.png" /> <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/b9948351f051163db3231fc892d079d51ba425e784cc94bd676a451effafc63b/Tape-01-Standard-Mockup.png" data-mid="233548176" border="0" src="https://freight.cargo.site/w/1000/i/b9948351f051163db3231fc892d079d51ba425e784cc94bd676a451effafc63b/Tape-01-Standard-Mockup.png" /> https://alma-terrones.com/Plately-Eat-Fresh Wed, 06 May 2026 13:07:37 +0000 Portfolio of Work https://alma-terrones.com/Plately-Eat-Fresh /* GLOBAL */ html, body{ margin:0; padding:0; width:100%; overflow-x:hidden; background:#000; color:#fff; } *{ box-sizing:border-box; } /* REMOVE EXTRA SPACING */ div, section, img, video{ margin:0; padding:0; } /* FULL WIDTH MEDIA */ .image-gallery, .image-gallery > *, .image-gallery img, img, video{ width:100% !important; max-width:100% !important; height:auto !important; display:block !important; } /* FIX VIDEO GAP */ video{ vertical-align:top; object-fit:contain; } /* TWO COLUMN LAYOUT */ .two-column{ display:grid; grid-template-columns:1fr 1fr; gap:0; width:100%; } .two-column > div{ width:100%; } /* GRID */ [grid-row]{ width:100% !important; max-width:100% !important; } [grid-col]{ padding:0 !important; box-sizing:border-box; } /* PROJECT TEXT */ .project-wrapper{ width:100%; padding:80px 40px; } .project-copy{ width:100%; max-width:900px; line-height:1.6; } /* BUTTON */ .find-button{ display:inline-flex !important; align-items:center; justify-content:center; width:auto !important; max-width:none !important; margin-top:24px; padding:14px 28px; border:1px solid #ffffff; background:#111111; color:#ffffff !important; text-decoration:none; font-size:12px; font-family:Helvetica, Arial, sans-serif; letter-spacing:0.08em; text-transform:uppercase; transition:all 0.3s ease; cursor:pointer; } /* LEFT ALIGN BUTTON */ .button-wrapper{ width:100%; display:flex; justify-content:flex-start; } /* BUTTON HOVER */ .find-button:hover{ background:#80EEE5; color:#000000 !important; border-color:#80EEE5; transform:translateY(-2px); } /* HIDDEN CONTENT */ .project-details{ max-height:0; opacity:0; overflow:hidden; transition:all 0.6s ease; margin-top:0; } /* SHOW ON HOVER */ .hover-wrapper:hover .project-details{ max-height:4000px; opacity:1; margin-top:32px; } /* TYPOGRAPHY */ .project-details small{ line-height:1.7; } /* FULL WIDTH PACKAGING TEXT */ .packaging-copy{ width:100%; padding:80px 40px; line-height:1.7; } /* MOBILE */ @media (max-width:768px){ .project-wrapper{ padding:60px 24px; } .packaging-copy{ padding:60px 24px; } .two-column{ grid-template-columns:1fr; } } <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ac15503c40b7fc38156a55f48cf7e93c72ef9219990415dee6e9181911b53124/Plately_Hero-Image.png" data-mid="247940451" border="0" src="https://freight.cargo.site/w/1000/i/ac15503c40b7fc38156a55f48cf7e93c72ef9219990415dee6e9181911b53124/Plately_Hero-Image.png" /> Plately &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Meal Kit Service Creative Direction Visual Identity Branding Where Convenience Meets Taste Plately was created to make everyday cooking feel more enjoyable, social, and inspiring. Centered around discovery and shared experiences, the brand encourages people to explore new flavors and reconnect through food without sacrificing convenience. Find Out More Context Plately is a weekly meal subscription service designed for people who value quality food but lack the time to consistently plan, shop, and cook throughout the week. As meal-kit services continue to grow, many brands within the category have become visually interchangeable — relying on generic wellness aesthetics, overly functional packaging, and predictable food photography. Plately was created to offer a more contemporary and emotionally engaging alternative: a service that transforms everyday cooking into a more inspiring and enjoyable experience. The brand targets a younger audience that appreciates fresh ingredients, cares about taste, and enjoys discovering new flavors and recipes without sacrificing convenience. Challenge The challenge was to create a visual identity that could stand out in an increasingly saturated meal-kit market while balancing convenience with a more elevated culinary experience. The brand needed to feel fresh without becoming overly “organic,” premium without feeling exclusive, and playful while maintaining clarity and sophistication. Solution Plately’s identity was built around bold typographic scale, expressive composition, and ingredient-led imagery to create a brand that feels vibrant, modern, and approachable. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8172fd0398f5e48c0922263b93fe39975e2828564285d0e4872fa04a95e126d1/Plately_Box.png" data-mid="247940405" border="0" src="https://freight.cargo.site/w/1000/i/8172fd0398f5e48c0922263b93fe39975e2828564285d0e4872fa04a95e126d1/Plately_Box.png" /> Designed as an extension of the brand experience, Plately’s packaging combines bold typography with a functional and modular system that feels both practical and visually engaging. Each delivery box includes curated ingredients alongside illustrated recipe cards designed to guide users through the cooking process in a simple and approachable way. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0143fa0267151056ed5fae0672c95b179fb50436e3f705682c3b14f27636e0f3/Plately_Recipe-Cards.png" data-mid="247940416" border="0" src="https://freight.cargo.site/w/1000/i/0143fa0267151056ed5fae0672c95b179fb50436e3f705682c3b14f27636e0f3/Plately_Recipe-Cards.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/5aec165a21b4b46941b2c2d98a9fee178996936f28f7f586ead9de5bff2b5853/Plately_Artwork5.png" data-mid="247940460" border="0" src="https://freight.cargo.site/w/1000/i/5aec165a21b4b46941b2c2d98a9fee178996936f28f7f586ead9de5bff2b5853/Plately_Artwork5.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/de63b3c7db18a1222fe1d600dc86b55ca1db7d561e938b5417c43a8f89b8bf00/Plately_Artwork13.png" data-mid="247940459" border="0" src="https://freight.cargo.site/w/1000/i/de63b3c7db18a1222fe1d600dc86b55ca1db7d561e938b5417c43a8f89b8bf00/Plately_Artwork13.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b16fc004618f777a5b383673885dcb77fa74d394ebc767dced54e598c0f57150/Plately_Tote-Bag.png" data-mid="247941306" border="0" src="https://freight.cargo.site/w/1000/i/b16fc004618f777a5b383673885dcb77fa74d394ebc767dced54e598c0f57150/Plately_Tote-Bag.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/19d6425395c39ae93ab65af667d0ea659641ec16390b0b0cd503013a439a1e19/Plately_Stamps.png" data-mid="247940417" border="0" src="https://freight.cargo.site/w/1000/i/19d6425395c39ae93ab65af667d0ea659641ec16390b0b0cd503013a439a1e19/Plately_Stamps.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/4a05f0eb6f49cc5b27bf3b37382c076bedb5ae670ef4fa1f93f549e7538822d6/Plately_Artwork10.png" data-mid="247940458" border="0" src="https://freight.cargo.site/w/1000/i/4a05f0eb6f49cc5b27bf3b37382c076bedb5ae670ef4fa1f93f549e7538822d6/Plately_Artwork10.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/7f28e3801f4c01f53b158415cfbd5b0565bfda52e4b86fd02842b32ed44ca7c8/Plately_Artwork11.gif" data-mid="247940479" border="0" src="https://freight.cargo.site/w/1000/i/7f28e3801f4c01f53b158415cfbd5b0565bfda52e4b86fd02842b32ed44ca7c8/Plately_Artwork11.gif" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/08d098213989ce06226ec160fd609a43e835188be78d2dacbdc5ff7f0b7f631c/Plately_Business-Cards.png" data-mid="247940406" border="0" src="https://freight.cargo.site/w/1000/i/08d098213989ce06226ec160fd609a43e835188be78d2dacbdc5ff7f0b7f631c/Plately_Business-Cards.png" /> https://alma-terrones.com/AKISA-Mezcal-Artesanal Thu, 17 Jun 2021 13:38:00 +0000 Portfolio of Work https://alma-terrones.com/AKISA-Mezcal-Artesanal <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2733c7675c3f9b1b1167b203201bb6ed3273bbf4f299fb4b5b0f16146a7421d1/AKISA_Cover.jpg" data-mid="111937561" border="0" src="https://freight.cargo.site/w/1000/i/2733c7675c3f9b1b1167b203201bb6ed3273bbf4f299fb4b5b0f16146a7421d1/AKISA_Cover.jpg" /> AKISA &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Mezcal Artesanal Creative Direction Packaging BrandingWeb Design Dual Mastery in Balance&nbsp; Luxury mezcal often sits at two extremes, rooted in tradition or reimagined for modern audiences, but rarely both. AKISA is defined by the tension between these worlds. Not a compromise, but a deliberate balance, where heritage and modernity coexist with precision. A brand shaped by duality, expressed through contrast, restraint, and control. Insight Luxury mezcal often sits at two extremes, rooted in tradition or reimagined for modern audiences, but rarely both. AKISA is defined by the tension between these worlds. Not a compromise, but a deliberate balance, where heritage and modernity coexist with precision. A brand shaped by duality, expressed through contrast, restraint, and control. Concept Balance Through Duality The identity is built on controlled tension—tradition and modernity, raw materiality and refined execution. Rather than referencing mezcal culture directly, the system abstracts its essence, translating craftsmanship into a visual language that feels both timeless and contemporary. Design System Logic The system is anchored by a refined typographic framework that conveys clarity, elegance, and control. A curated color palette introduces hierarchy and distinction, while maintaining a restrained, premium tone. Minimal compositions emphasize materiality, allowing texture, contrast, and proportion to reflect the meticulous nature of the craft. Every element is precisely calibrated, ensuring consistency across packaging and digital touchpoints while preserving a sense of quiet sophistication. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bccac0dd070b1785a1f5516a2acd272fcc464a4a9eede4b48aa7e5a2b950e8e4/AKISA_Bottles_Front.jpg" data-mid="111937569" border="0" src="https://freight.cargo.site/w/1000/i/bccac0dd070b1785a1f5516a2acd272fcc464a4a9eede4b48aa7e5a2b950e8e4/AKISA_Bottles_Front.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8a3a6b8bebac41ad00ebbd487ddc379677f08a8b81939d708e0befa03c5f1bfc/AKISA26_Deck.png" data-mid="246801691" border="0" src="https://freight.cargo.site/w/1000/i/8a3a6b8bebac41ad00ebbd487ddc379677f08a8b81939d708e0befa03c5f1bfc/AKISA26_Deck.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/daf5a4ee85811c0f202d95a1dc9bcb76d1e8bd09d38af1bad5bf1c008bb9efb0/AKISA26_Deck2.png" data-mid="246801690" border="0" src="https://freight.cargo.site/w/1000/i/daf5a4ee85811c0f202d95a1dc9bcb76d1e8bd09d38af1bad5bf1c008bb9efb0/AKISA26_Deck2.png" /> <img width="16000" height="9000" width_o="16000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/f2927d3193a163de5b2084c2d2c961430f0269725757e1950ad0d92047766e74/Asika_Bottle_Espadin.png" data-mid="246801703" border="0" src="https://freight.cargo.site/w/1000/i/f2927d3193a163de5b2084c2d2c961430f0269725757e1950ad0d92047766e74/Asika_Bottle_Espadin.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0d6fcd7e3598f69a6b211d3bb73e698db30e163dcff916fa6d2711f12e6bbf1a/AKISA26_Deck4.png" data-mid="246801688" border="0" src="https://freight.cargo.site/w/1000/i/0d6fcd7e3598f69a6b211d3bb73e698db30e163dcff916fa6d2711f12e6bbf1a/AKISA26_Deck4.png" /> <img width="2994" height="2160" width_o="2994" height_o="2160" data-src="https://freight.cargo.site/t/original/i/10e406e87db3a17880a5ac76847dd77eaa8b725d1aa9d64b892a42fdce298b54/AKISA_Bottles_2A.jpg" data-mid="111938605" border="0" src="https://freight.cargo.site/w/1000/i/10e406e87db3a17880a5ac76847dd77eaa8b725d1aa9d64b892a42fdce298b54/AKISA_Bottles_2A.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/141c163062a0e85c1eb18319a796715ed075dbe6d2794e0aee7c45b1d3e6c9d0/AKISA_Image_E3.jpg" data-mid="111940198" border="0" src="https://freight.cargo.site/w/1000/i/141c163062a0e85c1eb18319a796715ed075dbe6d2794e0aee7c45b1d3e6c9d0/AKISA_Image_E3.jpg" /> <img width="3840" height="535" width_o="3840" height_o="535" data-src="https://freight.cargo.site/t/original/i/024b1d4af97e8f6361a552402cd7753448a88dc04a2ab4670e6551e2d72f54a7/AKISA_Image_Stripe_Orange.jpg" data-mid="111940231" border="0" src="https://freight.cargo.site/w/1000/i/024b1d4af97e8f6361a552402cd7753448a88dc04a2ab4670e6551e2d72f54a7/AKISA_Image_Stripe_Orange.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3594ab12c72d616ac2e611a154acc1dae199c2aeda9cae9816708c51c3bbfb08/AKISA_Bottles_4A.jpg" data-mid="111940149" border="0" src="https://freight.cargo.site/w/1000/i/3594ab12c72d616ac2e611a154acc1dae199c2aeda9cae9816708c51c3bbfb08/AKISA_Bottles_4A.jpg" /> <img width="5000" height="3250" width_o="5000" height_o="3250" data-src="https://freight.cargo.site/t/original/i/ff77d1fc7a29f3f9fdc116cdaf0357afe2d6382a400a699e4e23a166a05c29db/AKISA_BC_A.jpg" data-mid="111940242" border="0" src="https://freight.cargo.site/w/1000/i/ff77d1fc7a29f3f9fdc116cdaf0357afe2d6382a400a699e4e23a166a05c29db/AKISA_BC_A.jpg" /> <img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/8e49468ccdcca54b5fd78567dee440b0321eca00627a9210b39f19ab7a2a58dc/AKISA_Envelope.jpg" data-mid="111937562" border="0" src="https://freight.cargo.site/w/1000/i/8e49468ccdcca54b5fd78567dee440b0321eca00627a9210b39f19ab7a2a58dc/AKISA_Envelope.jpg" /> <img width="4796" height="3230" width_o="4796" height_o="3230" data-src="https://freight.cargo.site/t/original/i/e0f74e509cff58006cc24ceb94d55b6366d04bc4b9044ac9ae00c0bc09972bd5/AKISA_BC_B.jpg" data-mid="111940298" border="0" src="https://freight.cargo.site/w/1000/i/e0f74e509cff58006cc24ceb94d55b6366d04bc4b9044ac9ae00c0bc09972bd5/AKISA_BC_B.jpg" /> <img width="5000" height="3250" width_o="5000" height_o="3250" data-src="https://freight.cargo.site/t/original/i/99c358bf679bf0e29cfff6bce87dcb5f86a9a7241940c6aeaf4dc58dfb3feda6/AKISA_Invite_B.jpg" data-mid="111940366" border="0" src="https://freight.cargo.site/w/1000/i/99c358bf679bf0e29cfff6bce87dcb5f86a9a7241940c6aeaf4dc58dfb3feda6/AKISA_Invite_B.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1d610d0657af4b887d3dee21e71bc35c9883df3ec1897712d652443f318547ff/ALMA_RENDER4k_Clean_1.png" data-mid="246782832" border="0" src="https://freight.cargo.site/w/1000/i/1d610d0657af4b887d3dee21e71bc35c9883df3ec1897712d652443f318547ff/ALMA_RENDER4k_Clean_1.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/70b674c36e7bfd17131ae6426c6855398301f10acaafbe21932af7f598d2c01b/AKISA_3-Cards_02.jpg" data-mid="111940457" border="0" src="https://freight.cargo.site/w/1000/i/70b674c36e7bfd17131ae6426c6855398301f10acaafbe21932af7f598d2c01b/AKISA_3-Cards_02.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b9e6e56da616f93bea215274837d2723232ccc074beffddca9430f67ec19695e/AKISA26_Deck3.png" data-mid="246801698" border="0" src="https://freight.cargo.site/w/1000/i/b9e6e56da616f93bea215274837d2723232ccc074beffddca9430f67ec19695e/AKISA26_Deck3.png" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/e6b08390f114c1a6a15ea883de3bdb60ec9d00048c4ccd4bd65533972e732f87/Square_Card_Mockup_004.jpg" data-mid="111937521" border="0" src="https://freight.cargo.site/w/1000/i/e6b08390f114c1a6a15ea883de3bdb60ec9d00048c4ccd4bd65533972e732f87/Square_Card_Mockup_004.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ad88a1ef5cf6f5ea92f3e6fc67f51682b6416214b0e79dce0654830734b990b/AKISA_iphone_comp.jpg" data-mid="111940694" border="0" src="https://freight.cargo.site/w/1000/i/4ad88a1ef5cf6f5ea92f3e6fc67f51682b6416214b0e79dce0654830734b990b/AKISA_iphone_comp.jpg" /> <img width="1766" height="1404" width_o="1766" height_o="1404" data-src="https://freight.cargo.site/t/original/i/ac880e6b9b9c69741f68a52a77c5eb219eb8bb338c2cb10a90caf3d25afebb53/AKISA_ipad_Comp-2.jpg" data-mid="111940693" border="0" src="https://freight.cargo.site/w/1000/i/ac880e6b9b9c69741f68a52a77c5eb219eb8bb338c2cb10a90caf3d25afebb53/AKISA_ipad_Comp-2.jpg" /> https://alma-terrones.com/HOTEI-Japanese-Cuisine Thu, 17 Jun 2021 13:38:00 +0000 Portfolio of Work https://alma-terrones.com/HOTEI-Japanese-Cuisine <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ffbddf540f4d03cfff8d5c3d0db8a90da4481b6456292c0282fd83399d656e7b/Hotei_3-covers.jpg" data-mid="112008888" border="0" src="https://freight.cargo.site/w/1000/i/ffbddf540f4d03cfff8d5c3d0db8a90da4481b6456292c0282fd83399d656e7b/Hotei_3-covers.jpg" /> Hotei &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Japanese Cuisine Creative Direction Branding Typography Web Design A Journey Through Japanese Culinary Art Subtlety rarely holds attention in today’s visual landscape, often overshadowed by speed and excess. For Hotei, the challenge was to translate the depth and refinement of Japanese culinary culture into a contemporary experience defined by restraint. Not louder, but more precise. Not minimal as an aesthetic, but as a deliberate expression of intent. Insight Japanese aesthetics are often reduced to simplicity, overlooking the depth, balance, and nuance that define them. The opportunity was to move beyond minimalism as a style, and instead express it as a philosophy—where every element carries meaning, rhythm, and purpose. Concept Shibui as System Rooted in the principle of Shibui, the identity balances control and fluidity—where structure and expression coexist. A concept-led system where typography, composition, and motion work together to create a language that feels both restrained and alive, echoing the precision and flow of Japanese cuisine. Design System Logic The system is defined by controlled typography and refined spacing, establishing clarity and balance across touchpoints. Rhythmic compositions introduce a sense of flow, guiding the experience with subtle variation and progression. Motion is used sparingly and with intent, reflecting the fluidity and precision of the culinary craft, while ensuring coherence across physical and digital environments. <img width="6000" height="3125" width_o="6000" height_o="3125" data-src="https://freight.cargo.site/t/original/i/4c4360e3609232a75d752f69ebed84aef4364315c2b5cc2812defa959222c5a9/Hotei-Business-Card_Single.jpg" data-mid="112009053" border="0" src="https://freight.cargo.site/w/1000/i/4c4360e3609232a75d752f69ebed84aef4364315c2b5cc2812defa959222c5a9/Hotei-Business-Card_Single.jpg" /> <img width="8910" height="6300" width_o="8910" height_o="6300" data-src="https://freight.cargo.site/t/original/i/f957e260ac640387b8727e853ede37295398052724c4b2c80182c3cf95be7502/Hotei_Synopsis_2.jpg" data-mid="112008918" border="0" src="https://freight.cargo.site/w/1000/i/f957e260ac640387b8727e853ede37295398052724c4b2c80182c3cf95be7502/Hotei_Synopsis_2.jpg" /> <img width="8910" height="3936" width_o="8910" height_o="3936" data-src="https://freight.cargo.site/t/original/i/1dbfb78263bcbeb1cf4af90bbb6bc865707398287cdee76d8995e3ca033755b2/Hotei_Concept_Image.jpg" data-mid="112008903" border="0" src="https://freight.cargo.site/w/1000/i/1dbfb78263bcbeb1cf4af90bbb6bc865707398287cdee76d8995e3ca033755b2/Hotei_Concept_Image.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2c7e8d8e056266cffd82f0ae4361f6eff98d9cafc16d8382636ad6241abf6cde/Hotei_BC_3.jpg" data-mid="112008889" border="0" src="https://freight.cargo.site/w/1000/i/2c7e8d8e056266cffd82f0ae4361f6eff98d9cafc16d8382636ad6241abf6cde/Hotei_BC_3.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a2e8e45172a785ad92d8360d0e4db8cdea4a00168ecccff8f01f87d015ad59f5/Hotei_Envelope.jpg" data-mid="112008906" border="0" src="https://freight.cargo.site/w/1000/i/a2e8e45172a785ad92d8360d0e4db8cdea4a00168ecccff8f01f87d015ad59f5/Hotei_Envelope.jpg" /> <img width="1791" height="1076" width_o="1791" height_o="1076" data-src="https://freight.cargo.site/t/original/i/ab886d6d8db229a677bddeab2993a1e24ed5214c1bb1cb5de2f51a5553f28af6/Hotei_Japanese_Stamp_2.png" data-mid="112008908" border="0" src="https://freight.cargo.site/w/1000/i/ab886d6d8db229a677bddeab2993a1e24ed5214c1bb1cb5de2f51a5553f28af6/Hotei_Japanese_Stamp_2.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/95bd84a8c1d07329fa1994e90b9ebef4f8cb8393cc617da6668c411512010999/Hotei_BC.jpg" data-mid="112008894" border="0" src="https://freight.cargo.site/w/1000/i/95bd84a8c1d07329fa1994e90b9ebef4f8cb8393cc617da6668c411512010999/Hotei_BC.jpg" /> <img width="12592" height="8910" width_o="12592" height_o="8910" data-src="https://freight.cargo.site/t/original/i/8f03af7ada5752ae35aa21b5d2321d129cbe2e652b6554c68858ff7ecacc6c59/Hotei_Menu_Comp-1.jpg" data-mid="112008909" border="0" src="https://freight.cargo.site/w/1000/i/8f03af7ada5752ae35aa21b5d2321d129cbe2e652b6554c68858ff7ecacc6c59/Hotei_Menu_Comp-1.jpg" /> <img width="1669" height="1216" width_o="1669" height_o="1216" data-src="https://freight.cargo.site/t/original/i/2f3d9b5788987c199438ffa1b1d782744109b3138634b41a55097a8eae377fd8/Hotei_Chopsticks_Branded.png" data-mid="112008896" border="0" src="https://freight.cargo.site/w/1000/i/2f3d9b5788987c199438ffa1b1d782744109b3138634b41a55097a8eae377fd8/Hotei_Chopsticks_Branded.png" /> <img width="7500" height="2500" width_o="7500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/e4446b61a8eb8437b6981bd95f99b84a4c39222a802264a1a32b863c556fbf79/Hotei_Sign_Image.png" data-mid="112008914" border="0" src="https://freight.cargo.site/w/1000/i/e4446b61a8eb8437b6981bd95f99b84a4c39222a802264a1a32b863c556fbf79/Hotei_Sign_Image.png" /> <img width="1920" height="4355" width_o="1920" height_o="4355" data-src="https://freight.cargo.site/t/original/i/ab59796d6117b0cf66104dc9d5f8036262aa744277576f5d912c6b1d0afc5568/Hotei_Web-Design_Full-page.png" data-mid="112011477" border="0" src="https://freight.cargo.site/w/1000/i/ab59796d6117b0cf66104dc9d5f8036262aa744277576f5d912c6b1d0afc5568/Hotei_Web-Design_Full-page.png" /> <img width="1400" height="938" width_o="1400" height_o="938" data-src="https://freight.cargo.site/t/original/i/71ee2d51328dfd729cd0b8826a6c098f65b4a138940b217da78ba7f7ad361405/13e7f9114351417.603e6d82cee85.gif" data-mid="112012195" border="0" src="https://freight.cargo.site/w/1000/i/71ee2d51328dfd729cd0b8826a6c098f65b4a138940b217da78ba7f7ad361405/13e7f9114351417.603e6d82cee85.gif" /> <img width="12688" height="6300" width_o="12688" height_o="6300" data-src="https://freight.cargo.site/t/original/i/fb0cfbe98094c1c6b19f28015dc7db1079bf75746a565506305489a67fe1eb10/Hotei_Social-Media.jpg" data-mid="112008916" border="0" src="https://freight.cargo.site/w/1000/i/fb0cfbe98094c1c6b19f28015dc7db1079bf75746a565506305489a67fe1eb10/Hotei_Social-Media.jpg" /> <img width="6000" height="5000" width_o="6000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/99190766a99dcdcb26c4f376e7898d680fd6652ce929c3f5d3179c2ca6b7232f/Hotei_Paper.jpg" data-mid="112008911" border="0" src="https://freight.cargo.site/w/1000/i/99190766a99dcdcb26c4f376e7898d680fd6652ce929c3f5d3179c2ca6b7232f/Hotei_Paper.jpg" /> https://alma-terrones.com/MARMI-For-Daring-Skin-Types Fri, 24 Jan 2025 15:53:04 +0000 Portfolio of Work https://alma-terrones.com/MARMI-For-Daring-Skin-Types <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3d6e0bb50833f02de532beeec226bfe375fec727f2277c61902f57cf5a6e313/MARMI_Cover_1.jpg" data-mid="225461422" border="0" src="https://freight.cargo.site/w/1000/i/f3d6e0bb50833f02de532beeec226bfe375fec727f2277c61902f57cf5a6e313/MARMI_Cover_1.jpg" /> Marmi&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Skin Care Branding Creative Direction Visual IdentityTypography Packaging MARMI: For Daring Skin Types In a market driven by perfection, individuality is often diluted, replaced by uniform ideals and predictable codes. MARMI challenges this standard. Not by adding noise, but by redefining what beauty looks and feels like. A brand built to reflect diversity with clarity, speaking to all, without compromise. Insight Beauty brands often rely on aspiration over authenticity, creating distance rather than connection. The opportunity was to translate inclusivity into a tangible system—where clarity, balance, and expression coexist, and where every element reflects a more honest, contemporary vision of beauty. Concept Bold Simplicity A concept-driven visual language that balances minimalism with expressive intent—where restraint creates space for individuality, and messaging becomes a defining brand asset. Rather than over-designing, the system amplifies what matters: identity, diversity, and presence. Design System Logic The system is grounded in clean, precise typography that communicates clarity and confidence. Packaging becomes an extension of the brand’s values, combining sustainability with refined execution. A flexible visual framework allows the identity to evolve across product lines while maintaining coherence, ensuring consistency without limiting expression. <img width="3772" height="2163" width_o="3772" height_o="2163" data-src="https://freight.cargo.site/t/original/i/1785f486482806aab7dd11dc89cfe96be09824c7f18ede50156555aec2539bde/MARMI_Posters.jpg" data-mid="225461427" border="0" src="https://freight.cargo.site/w/1000/i/1785f486482806aab7dd11dc89cfe96be09824c7f18ede50156555aec2539bde/MARMI_Posters.jpg" /> <img width="3421" height="4790" width_o="3421" height_o="4790" data-src="https://freight.cargo.site/t/original/i/9fd3e62ff3b14179b77deaef1b5e961ea95f764f3e0eb167ca52ebf53a1f0479/MARMI_Bottle_A1_2.jpg" data-mid="225461412" border="0" src="https://freight.cargo.site/w/1000/i/9fd3e62ff3b14179b77deaef1b5e961ea95f764f3e0eb167ca52ebf53a1f0479/MARMI_Bottle_A1_2.jpg" /> <img width="3421" height="4790" width_o="3421" height_o="4790" data-src="https://freight.cargo.site/t/original/i/9d7518229dc9f887a3c4e9a10a3b63c0ac9760e1e4e7795e7b65a179e3f3f26a/MARMI_Bottle_B2_1.jpg" data-mid="225461413" border="0" src="https://freight.cargo.site/w/1000/i/9d7518229dc9f887a3c4e9a10a3b63c0ac9760e1e4e7795e7b65a179e3f3f26a/MARMI_Bottle_B2_1.jpg" /> <img width="5460" height="3642" width_o="5460" height_o="3642" data-src="https://freight.cargo.site/t/original/i/e791d2f4bf4266e22b38eafef04d6cca76d3f86c38eba29550c6fddf040e485f/MARMI_Box_A2_1.jpg" data-mid="225461415" border="0" src="https://freight.cargo.site/w/1000/i/e791d2f4bf4266e22b38eafef04d6cca76d3f86c38eba29550c6fddf040e485f/MARMI_Box_A2_1.jpg" /><img width="7706" height="5000" width_o="7706" height_o="5000" data-src="https://freight.cargo.site/t/original/i/d3d994c716a25dfd80e9fddc02b62667e90d2ac459b1781046ee95869274ec55/luxury-large-sliding-box-mockup-top-view.jpg" data-mid="225461410" border="0" src="https://freight.cargo.site/w/1000/i/d3d994c716a25dfd80e9fddc02b62667e90d2ac459b1781046ee95869274ec55/luxury-large-sliding-box-mockup-top-view.jpg" /><img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/fec6a6d996215ccfff8387fe5d27ec244eefe53437769d910b13b4281ab75e1c/MARMI_Collateral_A-copy.jpg" data-mid="225461420" border="0" src="https://freight.cargo.site/w/1000/i/fec6a6d996215ccfff8387fe5d27ec244eefe53437769d910b13b4281ab75e1c/MARMI_Collateral_A-copy.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/977914225da1a92163dfb69c52a55098c65c9153609d88c94e7e2b747d73c332/MARMI_Bsiness-Card.jpg" data-mid="225461417" border="0" src="https://freight.cargo.site/w/1000/i/977914225da1a92163dfb69c52a55098c65c9153609d88c94e7e2b747d73c332/MARMI_Bsiness-Card.jpg" /><img width="5760" height="3558" width_o="5760" height_o="3558" data-src="https://freight.cargo.site/t/original/i/4e9986f44628622d33fb9e8498d01056a1de544062f2282b4dd43696fa7ed40a/MARMI_Business-Card_B.jpg" data-mid="225461418" border="0" src="https://freight.cargo.site/w/1000/i/4e9986f44628622d33fb9e8498d01056a1de544062f2282b4dd43696fa7ed40a/MARMI_Business-Card_B.jpg" /><img width="3278" height="2460" width_o="3278" height_o="2460" data-src="https://freight.cargo.site/t/original/i/1fa002c9f0496eecb725322bc9a399342f156c3cce586d61ad1ae00e1f1d0cbb/MARMI_Business-Cards_3.jpg" data-mid="225461547" border="0" src="https://freight.cargo.site/w/1000/i/1fa002c9f0496eecb725322bc9a399342f156c3cce586d61ad1ae00e1f1d0cbb/MARMI_Business-Cards_3.jpg" /><img width="6000" height="4210" width_o="6000" height_o="4210" data-src="https://freight.cargo.site/t/original/i/33738fd21971c407658c091824c77236f877204c871bc8fcb39714b54c78c732/MARMI_Posters_X_Web.jpg" data-mid="225461426" border="0" src="https://freight.cargo.site/w/1000/i/33738fd21971c407658c091824c77236f877204c871bc8fcb39714b54c78c732/MARMI_Posters_X_Web.jpg" /><img width="4000" height="2680" width_o="4000" height_o="2680" data-src="https://freight.cargo.site/t/original/i/f354e70eed92168d11c4f5db92333528448c4806b8f474da9551d3fbdad8c557/MARMI_Stories_A.jpg" data-mid="225461428" border="0" src="https://freight.cargo.site/w/1000/i/f354e70eed92168d11c4f5db92333528448c4806b8f474da9551d3fbdad8c557/MARMI_Stories_A.jpg" /> https://alma-terrones.com/British-VOGUE-Digital-Magazine Tue, 22 Jun 2021 14:14:45 +0000 Portfolio of Work https://alma-terrones.com/British-VOGUE-Digital-Magazine <img width="1304" height="1669" width_o="1304" height_o="1669" data-src="https://freight.cargo.site/t/original/i/5067153dcce81d043b7953be8f8c713215596a6a4e1021c156f3ab8f5978708d/VOGUE-TABLET-Image_I.png" data-mid="112044811" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/5067153dcce81d043b7953be8f8c713215596a6a4e1021c156f3ab8f5978708d/VOGUE-TABLET-Image_I.png" /> British VOGUE &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Digital Magazine Editorial Design Typography UI/UX Reimagining Editorial Experience for British Vogue Content is everywhere. Editorial is disappearing, flattened into endless feeds, stripped of rhythm, and disconnected from its original intent. For British Vogue it was time to move beyond static layouts and rethink editorial for a digital-first world, restoring depth, pace, and authorship. Enter a new system: fluid, immersive, and driven by rhythm. Where typography leads, imagery breathes, and content unfolds with intention, not just to be consumed, but to be experienced. Insight Digital platforms have optimized for speed and volume, but in doing so, they have lost editorial control and narrative pacing. The opportunity was to reintroduce structure, hierarchy, and rhythm—bringing back the intentionality that defines great editorial design. Concept Editorial as Flow The experience transforms static pages into a continuous, immersive narrative, where content reveals itself progressively. Rather than replicating print, the design embraces digital as a medium for movement, layering, and interaction, creating a new form of editorial storytelling. Designing System Logic The design system is anchored in typography as interface, where type becomes both structure and expression—defining hierarchy, guiding navigation, and shaping the reading experience. Rhythm is articulated through composition, with considered spacing, scale, and proportion creating a sense of pause and progression, echoing the cadence of print editorial. A flexible structure ensures coherence across devices while preserving editorial integrity. Underpinning it all, a refined modular system ensures coherence and continuity, balancing precision with fluidity across every touchpoint. <img width="1304" height="1669" width_o="1304" height_o="1669" data-src="https://freight.cargo.site/t/original/i/6f998520ab41ce599edbf108e2da4f0fb523c4673318649fd4fcf6791f9995e7/VOGUE-TABLET-Image_D_5.png" data-mid="112046360" border="0" src="https://freight.cargo.site/w/1000/i/6f998520ab41ce599edbf108e2da4f0fb523c4673318649fd4fcf6791f9995e7/VOGUE-TABLET-Image_D_5.png" /> <img width="1304" height="1669" width_o="1304" height_o="1669" data-src="https://freight.cargo.site/t/original/i/02c4cd519afeeb723d138585fef69cab460bfa75f09313f094ffc8c3f1562d6f/VOGUE-TABLET-Image_D_7.png" data-mid="112046614" border="0" src="https://freight.cargo.site/w/1000/i/02c4cd519afeeb723d138585fef69cab460bfa75f09313f094ffc8c3f1562d6f/VOGUE-TABLET-Image_D_7.png" /> <img width="1304" height="1669" width_o="1304" height_o="1669" data-src="https://freight.cargo.site/t/original/i/859d7dad4dc2b3f7bfa668d8da3452101c87922b0a7e0e52391805148abd7094/VOGUE-TABLET-Image_D_9.png" data-mid="112047426" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/859d7dad4dc2b3f7bfa668d8da3452101c87922b0a7e0e52391805148abd7094/VOGUE-TABLET-Image_D_9.png" /><img width="3166" height="1950" width_o="3166" height_o="1950" data-src="https://freight.cargo.site/t/original/i/adaaa8983252809711b59bb76e0c8a35d440cd74df5d47b24d094e168ee9971f/British-VOGUE_Cover.jpg" data-mid="112040705" border="0" src="https://freight.cargo.site/w/1000/i/adaaa8983252809711b59bb76e0c8a35d440cd74df5d47b24d094e168ee9971f/British-VOGUE_Cover.jpg" /> <img width="1304" height="1669" width_o="1304" height_o="1669" data-src="https://freight.cargo.site/t/original/i/bd962b6b7e827b67cb9047e2bc0a0ee46aca350696d7aa3676c55b45bd0fa7bf/VOGUE-TABLET-Image_D_12.png" data-mid="112049107" border="0" src="https://freight.cargo.site/w/1000/i/bd962b6b7e827b67cb9047e2bc0a0ee46aca350696d7aa3676c55b45bd0fa7bf/VOGUE-TABLET-Image_D_12.png" /> <img width="1304" height="1669" width_o="1304" height_o="1669" data-src="https://freight.cargo.site/t/original/i/5fa0f22e60ce33f4aa2d7f7ea7099719514cfd64a96dc27d3370b03b6fc2300c/VOGUE-TABLET-Image_B.png" data-mid="225633311" border="0" src="https://freight.cargo.site/w/1000/i/5fa0f22e60ce33f4aa2d7f7ea7099719514cfd64a96dc27d3370b03b6fc2300c/VOGUE-TABLET-Image_B.png" /> https://alma-terrones.com/EL-CORAL-Seafood-Restaurant Thu, 17 Jun 2021 13:37:59 +0000 Portfolio of Work https://alma-terrones.com/EL-CORAL-Seafood-Restaurant <img width="4724" height="2522" width_o="4724" height_o="2522" data-src="https://freight.cargo.site/t/original/i/3988aa4e67e3bd77fe08e1025de92e02e9cc6104548c6f35d9f6b5472abba3ad/1-EC-Logo.jpg" data-mid="111929639" border="0" src="https://freight.cargo.site/w/1000/i/3988aa4e67e3bd77fe08e1025de92e02e9cc6104548c6f35d9f6b5472abba3ad/1-EC-Logo.jpg" /> <img width="7308" height="1818" width_o="7308" height_o="1818" data-src="https://freight.cargo.site/t/original/i/d5ae2e2e8e084a77dcd5ea14f532d27d7cb39744e85a36b055dca3047a8edd92/EL-CORAL-Inspiration.jpg" data-mid="111930179" border="0" src="https://freight.cargo.site/w/1000/i/d5ae2e2e8e084a77dcd5ea14f532d27d7cb39744e85a36b055dca3047a8edd92/EL-CORAL-Inspiration.jpg" /> El Coral &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Seafood restaurant Creative Direction Visual Identity BrandingWeb Design A Fresh Take on Seafood Dining Seafood dining is often defined by extremes, either overly casual or unnecessarily formal, leaving little room for nuance. El Coral repositions the category, creating a space where quality and accessibility coexist. A brand designed to elevate the everyday, where refinement is felt, not imposed, and where simplicity becomes a mark of confidence. A brand that feels refined, yet accessible. Insight Consumers increasingly seek quality without intimidation—experiences that feel considered, yet effortless. The opportunity was to translate this expectation into a clear and balanced visual language, where elegance and approachability are not opposites, but complementary forces. Concept Refined Approachability A concept-driven system that blends clarity with warmth—where design communicates quality through restraint, and accessibility through simplicity. The identity avoids excess, focusing instead on creating a sense of ease and coherence across every touchpoint. Design System Logic The system is built on clean, controlled typography that ensures clarity and confidence. Soft visual cues, inspired by freshness and simplicity, introduce subtle character without overwhelming the experience. Flexible layouts allow the identity to adapt seamlessly across physical and digital touchpoints, maintaining consistency while supporting a variety of contexts. <img width="4724" height="2522" width_o="4724" height_o="2522" data-src="https://freight.cargo.site/t/original/i/05bdb71e847b230ab27a2bc7946ac1e33f8194566fcaa3a8d16586b82684b001/2-EC-COLOURS.jpg" data-mid="111929641" border="0" src="https://freight.cargo.site/w/1000/i/05bdb71e847b230ab27a2bc7946ac1e33f8194566fcaa3a8d16586b82684b001/2-EC-COLOURS.jpg" /> <img width="3508" height="1398" width_o="3508" height_o="1398" data-src="https://freight.cargo.site/t/original/i/2be502d928027ac7ab1af198eb18a251371268bfa1dfa54a7f36c34b28171b07/El-Coral_Logo_Lines-01.jpg" data-mid="111931573" border="0" src="https://freight.cargo.site/w/1000/i/2be502d928027ac7ab1af198eb18a251371268bfa1dfa54a7f36c34b28171b07/El-Coral_Logo_Lines-01.jpg" /> <img width="1920" height="1025" width_o="1920" height_o="1025" data-src="https://freight.cargo.site/t/original/i/2ddc5c24e5379936d96147c532b6be63f1be90552046a812d7c64cfdbf5182a3/a31b5b28932781.55da2471ee82d.jpg" data-mid="111931625" border="0" src="https://freight.cargo.site/w/1000/i/2ddc5c24e5379936d96147c532b6be63f1be90552046a812d7c64cfdbf5182a3/a31b5b28932781.55da2471ee82d.jpg" /> <img width="1920" height="1025" width_o="1920" height_o="1025" data-src="https://freight.cargo.site/t/original/i/f9f79e0b252a5bc6714cacfb0cfb4c7af348c00335fe4cec5a4f374e98ce3027/EC_BC_02.jpg" data-mid="111932230" border="0" src="https://freight.cargo.site/w/1000/i/f9f79e0b252a5bc6714cacfb0cfb4c7af348c00335fe4cec5a4f374e98ce3027/EC_BC_02.jpg" /> <img width="1920" height="1025" width_o="1920" height_o="1025" data-src="https://freight.cargo.site/t/original/i/643f8fd76e39e64c5753742486a9fd494f7d75db961b959e1dbdc27d6fe4af12/EC_BC_01.jpg" data-mid="111932229" border="0" src="https://freight.cargo.site/w/1000/i/643f8fd76e39e64c5753742486a9fd494f7d75db961b959e1dbdc27d6fe4af12/EC_BC_01.jpg" /> <img width="1920" height="1025" width_o="1920" height_o="1025" data-src="https://freight.cargo.site/t/original/i/e90b01a3acdd251782e06ff8d04c5ba92cc5bd6115c555fb936bd18ad1e5d901/EC_BC_03.jpg" data-mid="111932231" border="0" src="https://freight.cargo.site/w/1000/i/e90b01a3acdd251782e06ff8d04c5ba92cc5bd6115c555fb936bd18ad1e5d901/EC_BC_03.jpg" /> <img width="1920" height="1025" width_o="1920" height_o="1025" data-src="https://freight.cargo.site/t/original/i/be328ce63d0a904f325dc8e358a20020a685e3b109150daa180efa43277959a1/EC_Menu.jpg" data-mid="111932314" border="0" src="https://freight.cargo.site/w/1000/i/be328ce63d0a904f325dc8e358a20020a685e3b109150daa180efa43277959a1/EC_Menu.jpg" /> <img width="1920" height="1025" width_o="1920" height_o="1025" data-src="https://freight.cargo.site/t/original/i/1a78a4c2f795083136f8ec95804a23714f44c110b2f5f247e1a29d07613ded2c/ELC_Botles.jpg" data-mid="111932443" border="0" src="https://freight.cargo.site/w/1000/i/1a78a4c2f795083136f8ec95804a23714f44c110b2f5f247e1a29d07613ded2c/ELC_Botles.jpg" /> <img width="5721" height="3814" width_o="5721" height_o="3814" data-src="https://freight.cargo.site/t/original/i/2e0ee115207d8851db124e86fe824eb812147078b9a51407f3ea2df821a9ab4a/El-Coral_Invite.jpg" data-mid="111932179" border="0" src="https://freight.cargo.site/w/1000/i/2e0ee115207d8851db124e86fe824eb812147078b9a51407f3ea2df821a9ab4a/El-Coral_Invite.jpg" /> <img width="10617" height="5667" width_o="10617" height_o="5667" data-src="https://freight.cargo.site/t/original/i/341ad61c81205da433d9b84b529cdad52b49d9537bc9f472d65a75afbcee5407/EC-WEBSITE.jpg" data-mid="111932566" border="0" src="https://freight.cargo.site/w/1000/i/341ad61c81205da433d9b84b529cdad52b49d9537bc9f472d65a75afbcee5407/EC-WEBSITE.jpg" /> <img width="1843" height="1022" width_o="1843" height_o="1022" data-src="https://freight.cargo.site/t/original/i/d924f8f435b278513f26d99d3f723b0ebc8489bdc75e0a501a948489a7e1f752/El-Coral_Mobile_Tablet.jpg" data-mid="111932178" border="0" src="https://freight.cargo.site/w/1000/i/d924f8f435b278513f26d99d3f723b0ebc8489bdc75e0a501a948489a7e1f752/El-Coral_Mobile_Tablet.jpg" /> <img width="2362" height="7106" width_o="2362" height_o="7106" data-src="https://freight.cargo.site/t/original/i/cb405aead44da89cae908af4d2eb1ba1fa169a5e9aac23a2a3b6f3d3a6a4adcd/13-EC-WEB-LAYOUT-copy.jpg" data-mid="111929702" border="0" src="https://freight.cargo.site/w/1000/i/cb405aead44da89cae908af4d2eb1ba1fa169a5e9aac23a2a3b6f3d3a6a4adcd/13-EC-WEB-LAYOUT-copy.jpg" />