Alma TerronesGeneva — International

Akisa

Artisanal mezcal
A mezcal that refuses to choose between the village and the city.
Project
Client project
Role
Creative direction, Packaging, Branding, Web design

01The brief

Premium mezcal brands usually pick a side: rustic heritage or polished modernity. Akisa wanted both, without compromise.

02The idea

Balance through duality. Each label pairs an engraved animal illustration with clean modern typography and a single colour per expression.

03The details

Woven patterns on the neck and cork nod to the craft, and the same system carries through to the website and brand book.

04Know your rabbit

Exploratory social campaign

From the bottle to the feed. Inspired by the 400 rabbits of Aztec mythology, this concept gives Akisa’s illustrated hare a cast of personalities. Colour, engraving and typography carry the identity into a series of social posts and an interactive story.

The idea invites people to discover their rabbit, connecting cultural storytelling with a playful brand voice. An exploration of how the identity could live beyond packaging.

Akisa Rabbit No. 1 — Tastes the smoke
Akisa Rabbit No. 15 — Good company
Akisa Rabbit No. 400 — Thinks he can dance
Akisa exploratory Instagram story — quiz and answer
Credits
ClientAkisa
Creative direction, branding, packaging and webAlma Terrones
Social campaign concept and designAlma Terrones · Exploratory, not a launched campaign
Next projectYSL × FT Weekend

About

Geneva · Working internationally
Alma Terrones is a Brand Designer and Art Director based in Geneva. She builds brands, visual identities and the experiences that bring them to life, wherever people meet them.
Off-screen
Family, sport, long roads and high mountains.
Over more than a decade in London and Geneva, she has worked with sport, luxury and media brands, including European Football Clubs, Audemars Piguet, FIFA and the World Economic Forum, and in‑house at the Financial Times and Condé Nast’s VOGUE. She holds an MA in Communication Design from Central Saint Martins.
Alma is drawn to the moment a brand leaves the screen: the invitation in someone’s hand, the arch guests walk through, the box on the doorstep. She designs identities that hold up there, with a founder’s instinct for what actually needs to work.
Services
Art DirectionCreative DirectionBrand IdentityEvent & Brand ExperiencePackaging Design
Availability
Open to full-time and freelance roles
CV
Available on request

Contact

Collaborations & enquiries
iraldy.terrones@gmail.com
Based in Geneva · Working with clients in Switzerland, the UK and internationally
© Alma TerronesGeneva — InternationalBack to top ↑