YSL × FT Weekend
Private reception
An invitation people keep.
01The brief
An evening hosted by the Musée Yves Saint Laurent Paris and FT Weekend. Most invitations now arrive as an email and are forgotten by the next day; this one had to build anticipation before guests arrived.
02The idea
The invitation as prelude. Design it as the first moment of the evening, so the tone is set before the door opens. The fine diagonal lines take their cue from the house’s quilted leather.
03The object
Matte black stock with silver foil, a fine linear pattern and restrained typography, carried onto the envelopes.
Credits
Next projectHoteiClientMusée Yves Saint Laurent Paris × FT Weekend
Creative direction, art direction and print productionAlma Terrones
In-house atFinancial Times, London
About
Geneva · Working internationallyAlma Terrones ![]()
is a Brand Designer and Art Director based in Geneva. She builds brands, visual identities and the experiences that bring them to life, wherever people meet them.
is a Brand Designer and Art Director based in Geneva. She builds brands, visual identities and the experiences that bring them to life, wherever people meet them.Off-screen
Family, sport, long roads and high mountains.
Over more than a decade in London and Geneva, she has worked with sport, luxury and media brands, including European Football Clubs, Audemars Piguet, FIFA and the World Economic Forum, and in‑house at the Financial Times and Condé Nast’s VOGUE. She holds an MA in Communication Design from Central Saint Martins.
Alma is drawn to the moment a brand leaves the screen: the invitation in someone’s hand, the arch guests walk through, the box on the doorstep. She designs identities that hold up there, with a founder’s instinct for what actually needs to work.
Services
Art DirectionCreative DirectionBrand IdentityEvent & Brand ExperiencePackaging Design
Availability
Open to full-time and freelance roles
Contact
CV
Available on request
Contact
Collaborations & enquiriesiraldy.terrones@gmail.com
Based in Geneva · Working with clients in Switzerland, the UK and internationally